Ear plugs are used for the purpose of blocking out loud noises. Doug Pick founded the Hearos company that solely sells ear plugs. The company has had a ton of success, which has to do with the way they market their products. Hearos uses the gender binary ideal to advertise their products differently to men and women. “Skull Screw Hi Tech Ear Plugs” and “Sleep Pretty in Pink Women’s Ear Plugs” are examples of hyper masculine and hyper feminine products that are frequently bought. The hyper masculine ear plug product marketed towards males is named “Skull Screw Hi Tech Ear Plugs.” They are described as “super soft,” “Hi- Tech” and with “30 decibels of protection.” The slogan of these ear plugs is “Screw ‘em in your ears.” On the packaging,
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The video, “Hearos Ear Plugs Sleep Pretty in Pink,” describes the ear plugs directed toward women. In his first statement, Doug says the ear plugs are “a wonderful product for women looking to block snoring as well as fall asleep and stay asleep.” He elaborates on the comfort of the ear plugs stating that “the lining of your[women’s] ear canals are thin and sensitive.” The video directed towards males is titled “And, I’m Like...Dude!| HEAROS.” It is a comedic advertisement where a man is trying to study and his brother is obnoxiously playing guitar. The ear plugs solve the problem, and he obnoxiously says “dude” an excessive amount of times. In this commercial the ear plugs are blue, their size or texture are not commented on and they’re portrayed as a cool item that men can comfortably …show more content…
On the other side, a man in his construction uniform and ear plugs is displayed. One can see that the “Pretty in Pink” product is only seen on the consumer list, and there is not a pink, or somewhat feminine, worker safety ear plug product. The rest of the products do not have “For Women” written on them, so one can assume all other products are meant to be used by males. One can see that there are fundamental differences between the earplugs marketed towards males, and those marketed towards females. These marketing tactics are influenced by our society’s ideas of what characteristics males and females should possess. The hyper masculine ear plugs reflect the hegemonic masculinity ideal. The advertisements for these products play on the fears that people who do not conform to the expected behaviors on their side of the gender binary. (Lecture,
The video, “Hearos Ear Plugs Sleep Pretty in Pink,” describes the ear plugs directed toward women. In his first statement, Doug says the ear plugs are “a wonderful product for women looking to block snoring as well as fall asleep and stay asleep.” He elaborates on the comfort of the ear plugs stating that “the lining of your[women’s] ear canals are thin and sensitive.” The video directed towards males is titled “And, I’m Like...Dude!| HEAROS.” It is a comedic advertisement where a man is trying to study and his brother is obnoxiously playing guitar. The ear plugs solve the problem, and he obnoxiously says “dude” an excessive amount of times. In this commercial the ear plugs are blue, their size or texture are not commented on and they’re portrayed as a cool item that men can comfortably …show more content…
On the other side, a man in his construction uniform and ear plugs is displayed. One can see that the “Pretty in Pink” product is only seen on the consumer list, and there is not a pink, or somewhat feminine, worker safety ear plug product. The rest of the products do not have “For Women” written on them, so one can assume all other products are meant to be used by males. One can see that there are fundamental differences between the earplugs marketed towards males, and those marketed towards females. These marketing tactics are influenced by our society’s ideas of what characteristics males and females should possess. The hyper masculine ear plugs reflect the hegemonic masculinity ideal. The advertisements for these products play on the fears that people who do not conform to the expected behaviors on their side of the gender binary. (Lecture,