“In the first quarter of 2001, ESPN’s television ratings dropped 19 percent over the previous year” (161). Bodenheimer knew that the media industry was changing and ESPN had to change with it, “I immediately convened an off-site meeting of our top executives” (162). During this meeting the idea of ‘priorities’ was created. Priorities to this day are still very vital to ESPN and making sure that everybody from the bottom to the top of ESPN understands what the company is trying to accomplish that year. Bodenheimer was not the one who suggested the idea of ‘priorities’, but he was responsible for assembling a team that had the ability and knowledge to create a plan that could get the company moving in the right direction. ESPN found that there
