In general, participants of the Symposium are satisfied with the ERM Showcase, as roughly three out of five rate it as “Excellent” (15%) or “Very good” (48%). While both buyers (64%) and suppliers (59%) rate the Showcase highly, buyers are slightly more likely to do so.
Surveyed attendees who identified themselves as “Buyers” were instructed to name three sponsors of the event. Among the ten companies named, nine were actual sponsors of the event. Overall, Best Western (47%), WestJet (47%) and Vision Travel (41%) are the top-three sponsors with high blind recall rates.
Most sponsoring companies received positive net impact ratings, as buyers’ opinions towards them improved as a result of their sponsorship of the Calgary ERM. WestJet, …show more content…
Suppliers are scattered across a variety of industries. Almost two in five work for hotels (38%), 22% report working for travel management companies, one in five work in airline industry (19%), and 13% work for ground transportation industry.
Almost four in five buyers report belonging to the Mining, Oil and Gas Extraction, and Utilities industry (78%), while one in ten work in the Transportation and Warehousing industry (11%).
As for buyers’ travel spending in 2014, one-half of buyers report spending less than $10 million (50%) while 44% responding to this question report spending between $10 and $50 million last year. The median travel spend is $5 to $10 …show more content…
The Asia/ Pacific and the Middle East / Africa each takes up 11% and 10% of their travel budgets, respectively, whilst travelling to Europe (7%) and Latin America (4%) account for a much smaller portion.
Lapsed Event Attendees
Those who attended the 2014 Calgary ERM Symposium but did not attend the 2015 event received a separate survey inquiring about their decision to not attend the Symposium this year. This survey was conducted online between October 14th and 21st, 2015. Altogether, 81 lapsed attendees were invited to participate in this survey through email invitations. 12 responded to the survey and 11 were eligible respondents, yielding a response rate of 14%.
A plurality say they did not attend the Calgary ERM Symposium this year because someone else form their companies attended this year (36%). More than one-quarter explained they could not come because of business conflicts with the date or time (27%), while less than one in five say it was “too expensive” (18%) and another one out of five report they “have attended or plan to attend other industry events not produced by GBTA”
Surveyed attendees who identified themselves as “Buyers” were instructed to name three sponsors of the event. Among the ten companies named, nine were actual sponsors of the event. Overall, Best Western (47%), WestJet (47%) and Vision Travel (41%) are the top-three sponsors with high blind recall rates.
Most sponsoring companies received positive net impact ratings, as buyers’ opinions towards them improved as a result of their sponsorship of the Calgary ERM. WestJet, …show more content…
Suppliers are scattered across a variety of industries. Almost two in five work for hotels (38%), 22% report working for travel management companies, one in five work in airline industry (19%), and 13% work for ground transportation industry.
Almost four in five buyers report belonging to the Mining, Oil and Gas Extraction, and Utilities industry (78%), while one in ten work in the Transportation and Warehousing industry (11%).
As for buyers’ travel spending in 2014, one-half of buyers report spending less than $10 million (50%) while 44% responding to this question report spending between $10 and $50 million last year. The median travel spend is $5 to $10 …show more content…
The Asia/ Pacific and the Middle East / Africa each takes up 11% and 10% of their travel budgets, respectively, whilst travelling to Europe (7%) and Latin America (4%) account for a much smaller portion.
Lapsed Event Attendees
Those who attended the 2014 Calgary ERM Symposium but did not attend the 2015 event received a separate survey inquiring about their decision to not attend the Symposium this year. This survey was conducted online between October 14th and 21st, 2015. Altogether, 81 lapsed attendees were invited to participate in this survey through email invitations. 12 responded to the survey and 11 were eligible respondents, yielding a response rate of 14%.
A plurality say they did not attend the Calgary ERM Symposium this year because someone else form their companies attended this year (36%). More than one-quarter explained they could not come because of business conflicts with the date or time (27%), while less than one in five say it was “too expensive” (18%) and another one out of five report they “have attended or plan to attend other industry events not produced by GBTA”