E-Markrting Essay

2956 Words Nov 9th, 2011 12 Pages
E-marketing means using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model. The basics of marketing remain the same - creating a strategy to deliver the right messages to the right people. What has changed is the number of options you have. Though businesses will continue to make use of traditional marketing methods, such as advertising, direct mail and PR, e-marketing adds a whole new element to the marketing mix. Many businesses are producing great results with e-marketing and its flexible and cost-effective nature makes it particularly suitable for small businesses. This guide
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Auction sites offer another form of online business, hosting sales posted by individuals and nontraditional retailers who sell their merchandise to the highest bidder. Web-based services, including banking services and websites that sell advertising but are available to all Internet users, make up a large portion of online commerce.
Online businesses share some functions with traditional business. These include raising capital to fund operations, marketing products and advertising to potential customers, managing inventory in a physical environment, such as a warehouse and paying income taxes to federal and local governments. Online businesses may also provide warranty service or customer support. However, they may not need to maintain a physical place of business; some online business operate out of the owner's home or a single office, with customer interaction taking place entirely online or over the phone.
Starting an online business can have significant advantages over starting a physical business. In the case of a retail business, there's no need to lease a space for the store or hire a sales staff. Instead you can sell directly online and ship items to customers from a centralized facility. Any type of online business can benefit from the large number of potential customers, with the full network of Internet users able to see your business instead of being restricted to those in your

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