Essay on E Commerce in India

3162 Words Oct 1st, 2015 13 Pages
Group 3
Group 3

Contents Introduction: The E-commerce market 2 Market Scenario: India 2 Drivers of Growth 3 Competition & Emerging Market Trends 3 Key Drivers of Industry 5 PESTEL Analysis 6 Government regulations 7 Business model 7 Barriers to entry 8 Lifestyle as a segment 8 The acquisition of Myntra 9 Conclusion: The road ahead 10 Which category to pursue? - A Game Theory Model 10 References: 12

Introduction: The E-commerce market
Electronic commerce has emerged as an indispensable ingredient of India’s trade facilitation policy. Since 1991, The economic reforms explicitly took place in India around 1991 which resulted in the integration of the economy with the global economy. This combined with globalization and
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Market Scenario: India
The E-commerce Industry in India has grown by 34% CAGR since 2009. Currently, E-Travel has 70 % of the market share followed by E-tail which has become one of the fastest growing segment in India. The increasing use of tablets, smartphones, internet broadband and 3G are the main contributors for the growth of this industry.

The E-commerce Industry in India has grown by 34% CAGR since 2009. Currently, E-Travel has 70 % of the market share followed by E-tail which has become one of the fastest growing segment in India. The increasing use of tablets, smartphones, internet broadband and 3G are the main contributors for the growth of this industry.

Drivers of Growth 1. Increasing internet penetration:
Although the internet penetration is around 19%, the total internet users in India is around 243 million (only 36 million less than US). Because of high population, there is a lot of untapped market which signifies potential and thus, growth.

2. Nearly 75% of Indian internet users are in the age group of 15 to 34 years. Peer pressure, fashion and trends encourage this segment to shop more than any other category. E-commerce market in India, thus enjoys a significant advantage.

Nearly 75% of Indian internet users are in the age group of 15 to 34 years. Peer pressure, fashion and trends encourage this segment to shop more than any other category. E-commerce market in India, thus enjoys a significant advantage.

Demographic Profile:

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