E- Business Marketing Plan Essay

5602 Words Dec 18th, 2012 23 Pages
Truck Max

E-Business Marketing Plan

Serena S. Joyner
MBA- IT Management
E-Business QRT2 Task 1
November 1, 2012 E-business is relativity new and refers how companies do business on the internet. PC Magazine defines Electronic Business as “Doing Business online. The term is often used synonymously with e-commerce but e-business is more of an umbrella term for having a presence on the Web.” (2012) In our ever changing world where a companies’ online presence is equally important as the sign on the front door, it only makes sense for a business to spend time and money on their online business.

A1. Viability of Product or Service

Truck Max is a
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Marketing can take a good business and make it a great business. Truck Max must use online technology in order to move the business forward. The nature of the truck business is unique and does not follow all the same trends as many other businesses. For most online businesses the business will sell and ship their products directly to customers from the online store; however this is not always the case when it comes to large purchases such as trucks. Most truck buyers want to test drive or kick the tires before making such a large purchase.

Truck dealers must do things to separate themselves in order to get customers in the door. They must show the value of the product in an online environment. Truck Max has a great line of products to offer its customers and prospects. Bringing the business online will only make them more successful. It is essential for Truck Max to completely understand all the benefits of online marketing.

A2. Current Online Competitor

Competition is one of the driving forces behind why businesses do the things they do. Businesses must know and understand who the competition is and how they operate in order to compete for customers. When evaluating the competition it is important to understand the factors that need to be looked at in order to be sure you are comparing the same factors. In the commercial truck

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