I did the SWOT analysis for the new small business Mesa Fresca. I found the business had quite a few strengths. The fact that they use local ingredients is a major plus for the business because consumers these days are very into healthy and locally grown food. It also helps the surrounding business make a profit. A lot of consumers like the idea of a family owned business because it makes buying from them a more personal experience. Being able to buy their products online gives an easy way to obtain the items. The two major weaknesses for the business are the fact that it has only been around for a few months so they are not as experience as a company that has been around for a long time and has made it to market shelves. Also they only have
