Krispy Kreme Research Paper

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The small family business, Dutch Monkey Donuts, takes a unique approach to the doughnut shop industry. Located at 3075 Ronald Reagan Blvd in Cumming, Georgia, the business provides an intimate, modern coffee shop environment that features gourmet organic pastries and coffee beverages. The business sources their coffee from a premium organic coffee company to go along with their exclusive, healthy marketing plan. Dutch Monkey Donuts has had only one location since 2009, which is open from roughly 7am-4pm every day except Monday. This business attracts their customers via word of mouth, promotions, and involvement in local high schools. Their customers are mostly higher income families, likely because Dutch Monkey Donuts is not cheap. Dutch …show more content…
Krispy Kreme has attracted a wide array of customers through a variety of styles since 1937. Their doughnuts are sold at numerous locations including convenience stores, supermarkets, and at Krispy Kreme locations. If their doughnuts were better for your health, Krispy Kreme’s customer population would rise even more. Unfortunately, Krispy Kreme is fattening, buttery, and nonorganic. Another downfall of Krispy Kreme is they are not constantly making fresh donuts, which means you have to bet on luck. Both Dutch Monkey Donuts and Krispy Kreme have doughnuts that come in multiple shapes, sizes, and flavors. Likewise, both of their colors and flavors of their doughnuts and drinks are exclusive to each season. Currently, there are over 60 doughnut choices on Krispy Kreme’s menu. With over 1,000 locations they are much better known compared to Dutch Monkey Donuts. Unlike Dutch Monkey Donuts, Krispy Kreme has done a successful job of branding by selling merchandise such as coffee mugs as well as Krispy-Kreme brand coffee blends. They are typically open from 6am-10pm, which gives them time to attract customers from countless demographics. Typically, their audience is adults with higher incomes over $50,000. This is likely because eating dessert at a bakery is a frivolous activity that requires excess

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