The Durex brand is the world's leading condom manufacturer.
SSL International is a global healthcare company, with leading brands in the condoms (Durex brand), footcare (Scholls), and powder-free surgical gloves markets.
Sold in over 150 countries worldwide Durex is the market leader in over 40 markets. Durex accounts for 24% of the world's sales of over 4 billion condoms annually.
For 75 years, Durex has represented quality and reassurance for consumers. The brand has grown to represent even more - moving from not only providing expert protection for safe sex to also providing the confidence and freedom to enjoy better sex.
History of Durex
In 1915, L. A. Jackson founded the London Rubber Company Ltd ("LRC"), selling …show more content…
With innovations that were to transform the global market in condoms, LRC manufactured the world's first anatomically shaped condom in 1969 and in 1974 produced the first spermicidally lubricated condom.
Health Increases in public concern and awareness of the dangers of AIDS & HIV throughout the 1980's drove condom distribution into bars, corner shops and supermarkets as people became more aware of the dangers of unprotected sex.
In 1985, the London Rubber Company changed its name to London International Group plc. Durex the brand is owned by SSL international. SSL International Plc (SSL) was formed in July 1999 through the merger of Seton Scholl Healthcare plc and the London International Group plc.
Throughout the 1980's and 90's Durex brought new and innovative condoms to the market including; Durex Avanti, made from a unique polyurethane material that is odourless and double the strength of natural latex; Extra Safe, Elite, Select, Improved Ribbed, Ultra Strong and Comfort. In 1998, all medical devices, including condoms, had to carry the CE markings when sold in the EU. Durex was the first condom brand to be CE …show more content…
Also, the range of personal lubricants was relaunched under the banner 'Durex Play' to emphasise the fun aspect of sex and is positioned as a sexual enhancement product.
Durex works with healthcare professionals, governments and organisations including World Health Organization, UNAIDS and United Nations Population Fund to support them in promoting good sexual health and the importance of consistent condom use to prevent HIV and other STIs.
Durex Performa, a condom that contains an anaesthetic to prolong lovemaking has smashed all sales records, says Durex.
Durex Performa condoms outsell other types the company sells by a margin of five to one.
Each condom contains a small amount of lubricant cream inside the tip, which disperses with body heat.
The cream contains Benzocaine, a mild anaesthetic that de-sensitises the tip of the penis, so sex can last