Essay on Dunkin Donuts

3488 Words Feb 9th, 2016 14 Pages
QUEZON CITY POLYTECHNIC UNIVERSITY
673 Quirino Highway, San Bartolome
Novaliches, Quezon City

INDUSTRIAL ENGINEERING DEPARTMENT

In Partial fulfillment of the requirements for
Elective 1: Strategic Management

Submitted by:
Buce, Zumel
Esquejo, Michelle
Nemenzo, Nemesis
Tesalona, Christopher
Ybaritta, Kenny

Submitted to:
Engineer Aura Marie Baltazar Novesteras

Table of Contents

I. Introduction
A. Company Profile
a. History
b. Mission and Vision Statement
c. Important Events, Issues and Activities
d. Organizational Chart

B. Competitors Profile

II. Industry Analysis
A. External Factors
B. Internal Factors

III. Competitive Analysis: Porteu’s Five Model

IV. Strategy Formulation
A.
…show more content…
Dunkin' Donuts is the world's leading donuts, baked goods and coffee chain. Selling more than 1 billion cups of coffee per year! Since 1950, with over 2,600 stores in more than 30 countries, Dunkin' Donuts has been serving loyal customers around the globe.

In 1981, Golden Donuts Inc. served its first for Dunkin' Donuts and built its landmark first shop at the Quad Car Park (now Park Square) in Makati.

To date, Dunkin' Donuts has truly become part of Filipinos' lives. "You can't outgrow your love for Dunkin' Donuts"

Vision
“To be recognize as a company that responsibly serves our guest, franchises, employees, communities, business partners, and the interest of our planet”

Mission
“Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores”

Issues

Dunkin’ Donuts must be Henares’s favorite
This piece is specially written for the eyes of Commissioner Kim Henares of the Bureau of Internal Revenue, since she has proudly proclaimed she would go after tax evaders and those who paid taxes less than what they should have paid the BIR.
She has singled out though Filipino boxing champion Manny Pacquiao in her tax collection drive. Has she not missed anyone yet?
The limitation, of course, applies only to readers of The Manila Times who are not as curious as Due Diligencer in how much Golden Donuts Inc. (GDI)

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