Dunkin’ Donuts the “To Go” Coffee It seems every corner in any state, or basically around the world there is a Dunkin Donuts, Starbucks, restaurants or diners selling ready made coffee “to go”. Next to bottled water, the demand for coffee from coffee lovers is at an all time high. Next to Alcohol, coffee has become the social on - alcoholic drink where it brings people together at any time of the day. Yet coffee has been around as far back as the 15th century. The earliest credible evidence of either coffee drinking or knowledge of the coffee tree appears in the middle of the 15th century, in Yemen 's Sufi monasteries.
In the 20th century, coffee has come a long way from its original flavor; the vast variety is enough to cover public’s …show more content…
William Rosenberg opened his first restaurant in 1948 as Open Kettle, in Quincy, Massachusetts. The name changed to Kettle Donuts in 1949 and the now corporate name Dunkin ' Donuts was adopted in 1950. (Wikipedia) Originally the idea was all about the donuts, not so much about the coffee. Dunkin’ Donuts had affordable breakfast for the working class citizen. The affiliation of Police Officers and donuts began in the 1950’s; this was due to restaurants and stores closing early, so the only place to buy donuts and coffee were at Diners and donut shops. It was no surprise to see late shift Police Officers trying to stay awake at a 24 hour Dunkin donuts, here they were able to take a break in a well-lit area and fuel up with sugar and …show more content…
Although the battle between the two for consumer gain has been up and down in the stock market, Dunkin Donuts still remains high in its game. Not only is “Dunkin Donuts” in every state and city in the United States, but they can also be found in South America, Europe, Africa and currently opening in Poland. With so many countries producing the coffee bean and so many flavors, Dunkin’ Donuts incorporated many flavored hot and cold coffees to keep in with “Starbucks”. Marketers meet public’s demands by doing worldwide surveys, as shown in the chart below, who drinks the most coffee and how many cups? An interesting website article “Here are the Countries That Drink the Most Coffee – the U.S. Isn’t in the Top 10” on theatlantic.com, surprisingly finds Netherlands to be #1, perhaps weather related. This chart is an interesting
In the 20th century, coffee has come a long way from its original flavor; the vast variety is enough to cover public’s …show more content…
William Rosenberg opened his first restaurant in 1948 as Open Kettle, in Quincy, Massachusetts. The name changed to Kettle Donuts in 1949 and the now corporate name Dunkin ' Donuts was adopted in 1950. (Wikipedia) Originally the idea was all about the donuts, not so much about the coffee. Dunkin’ Donuts had affordable breakfast for the working class citizen. The affiliation of Police Officers and donuts began in the 1950’s; this was due to restaurants and stores closing early, so the only place to buy donuts and coffee were at Diners and donut shops. It was no surprise to see late shift Police Officers trying to stay awake at a 24 hour Dunkin donuts, here they were able to take a break in a well-lit area and fuel up with sugar and …show more content…
Although the battle between the two for consumer gain has been up and down in the stock market, Dunkin Donuts still remains high in its game. Not only is “Dunkin Donuts” in every state and city in the United States, but they can also be found in South America, Europe, Africa and currently opening in Poland. With so many countries producing the coffee bean and so many flavors, Dunkin’ Donuts incorporated many flavored hot and cold coffees to keep in with “Starbucks”. Marketers meet public’s demands by doing worldwide surveys, as shown in the chart below, who drinks the most coffee and how many cups? An interesting website article “Here are the Countries That Drink the Most Coffee – the U.S. Isn’t in the Top 10” on theatlantic.com, surprisingly finds Netherlands to be #1, perhaps weather related. This chart is an interesting