Dunkin ' Brands Group, Inc. Essays

1398 Words Oct 30th, 2016 6 Pages
Company Overview
Dunkin’ Brands Group, Inc. is an American company that serves as an umbrella for two fast-food restaurants: Baskin-Robbins and Dunkin’ Donuts. The company’s headquarters is located in Canton, Massachusetts and operates through four segments. While Dunkin’ Donuts U.S is the most popular one, Dunkin’ Donuts International, Baskin-Robbins U.S. and Baskin-Robbins International also constitute an important division of the corporation. Besides cold and hot coffee; breakfast sandwiches, donuts, frozen yogurt, pastries, ice-cream and baked goods are offered to the general public on a daily basis. Nowadays, the company approximately operates 7,600 Baskin-Robbins restaurants and 11,900 Dunkin’ Donuts restaurants. In addition, the company also leases properties in Dubai, Brazil and the United States of America. Finally, “Dunkin’ Brands Group, Inc. Company Information,” (n.d) also noted that “Baskin-Robbins is a top ice cream and frozen snacks outlet with locations in 45 countries”. In consequence, the company is one of the leading franchisors in North America.

Dunkin’ Brands
(Group I: Customers)
Dunkin’ Brands’ actions reflect its stated values in its treatment of customers/clients. In addition, the company also aligns personal, professional, and organizational aspirations and behaviors. First of all, the “Dunkin’ Brands’ Code of Business Ethics and Conduct,” (n.d) notes that “[the organization] is committed to the truthful and accurate…

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