Company Overview
Dunkin’ Brands Group, Inc. is an American company that serves as an umbrella for two fast-food restaurants: Baskin-Robbins and Dunkin’ Donuts. The company’s headquarters is located in Canton, Massachusetts and operates through four segments. While Dunkin’ Donuts U.S is the most popular one, Dunkin’ Donuts International, Baskin-Robbins U.S. and Baskin-Robbins International also constitute an important division of the corporation. Besides cold and hot coffee; breakfast sandwiches, donuts, frozen yogurt, pastries, ice-cream and baked goods are offered to the general public on a daily basis. Nowadays, the company approximately operates 7,600 Baskin-Robbins restaurants and 11,900 Dunkin’ Donuts restaurants. In addition, the company …show more content…
must successfully complete food safety training and achieve certification through a nationally recognized, American National Standards Institute (ANSI)- certified examination”. In consequence, Dunkin’ Brands does not requires accountability in anticipating and responding to ethical crises because even in the smallest issues, it has been a brand that has always been bold enough to come forward and ask for forgiveness publicly. For example, in 2013, Dunkin Donuts had to step forward and apologize regarding an ad in Thailand. In the questionable ad, it was possible to see a beautiful black woman hold a black donut. However, it had questionable racist remarks. According to Wilson, M (2013) “Dunkin ' Donuts recognized the insensitivity of [the] spot and on behalf of [the] Thailand franchisee, [they] apologized for any offense it caused”. Finally, the specific recommendations I would have for improving ethical communication with customers would be to keep doing what the company has been practicing all along. Dunkin’ Brands Code of Business Ethics aligns organizational aspirations and …show more content…
Along the entire Code of Business Ethics Code there is a section called “Examples of What to Watch Out For”. As a first example, the “Dunkin’ Brands’ Code of Business Ethics and Conduct,” (n.d) states that “ [employees] should not directly or indirectly offer or accept a bribe or improperly influence any federal, state, or local government employee in any country. The U.S. Foreign Corrupt Practices Act prohibits any payment or gift to government officials outside of the United States for the purpose of obtaining or retaining business” (pg. 9). After this, the document encourages employees to ask themselves “Does my action or the action of a co-worker follow the spirit of the Code of Conduct, values, and policies?”
Dunkin’ Brands Group, Inc. is an American company that serves as an umbrella for two fast-food restaurants: Baskin-Robbins and Dunkin’ Donuts. The company’s headquarters is located in Canton, Massachusetts and operates through four segments. While Dunkin’ Donuts U.S is the most popular one, Dunkin’ Donuts International, Baskin-Robbins U.S. and Baskin-Robbins International also constitute an important division of the corporation. Besides cold and hot coffee; breakfast sandwiches, donuts, frozen yogurt, pastries, ice-cream and baked goods are offered to the general public on a daily basis. Nowadays, the company approximately operates 7,600 Baskin-Robbins restaurants and 11,900 Dunkin’ Donuts restaurants. In addition, the company …show more content…
must successfully complete food safety training and achieve certification through a nationally recognized, American National Standards Institute (ANSI)- certified examination”. In consequence, Dunkin’ Brands does not requires accountability in anticipating and responding to ethical crises because even in the smallest issues, it has been a brand that has always been bold enough to come forward and ask for forgiveness publicly. For example, in 2013, Dunkin Donuts had to step forward and apologize regarding an ad in Thailand. In the questionable ad, it was possible to see a beautiful black woman hold a black donut. However, it had questionable racist remarks. According to Wilson, M (2013) “Dunkin ' Donuts recognized the insensitivity of [the] spot and on behalf of [the] Thailand franchisee, [they] apologized for any offense it caused”. Finally, the specific recommendations I would have for improving ethical communication with customers would be to keep doing what the company has been practicing all along. Dunkin’ Brands Code of Business Ethics aligns organizational aspirations and …show more content…
Along the entire Code of Business Ethics Code there is a section called “Examples of What to Watch Out For”. As a first example, the “Dunkin’ Brands’ Code of Business Ethics and Conduct,” (n.d) states that “ [employees] should not directly or indirectly offer or accept a bribe or improperly influence any federal, state, or local government employee in any country. The U.S. Foreign Corrupt Practices Act prohibits any payment or gift to government officials outside of the United States for the purpose of obtaining or retaining business” (pg. 9). After this, the document encourages employees to ask themselves “Does my action or the action of a co-worker follow the spirit of the Code of Conduct, values, and policies?”