Dumb Ways To Die Essay

In the ‘dumb ways to die’ ad it is trying to inform their audience about what is to happen if you are not careful and safe around trains. However, in the ‘freeloaders’ ad I created it is trying to tell you want will happen if you do not tap on, and get caught. The ‘dumb ways to die’ ad is targeting all ages because, it is funny for younger audiences, and older audiences because it still informative. On the other hand, In the ‘freeloaders’ ad it is targeting all ages because it is informative and anyone that catches a bus/train or any public transport that needs to tap on or needs a myki will get a fine if they do not tap on or do not have a myki and get caught. The contention of the ‘dumb ways to die’ ad is that you can get seriously hurt if are not careful and keep same around trains, and the intention of this ad is to be safe around trains. However, in my ‘freeloaders’ ad the contention is to let people know that you will get a fine if you do not tap on, and the intention is to get more people to want to tap on.
In the ‘dumb ways to die ad’ it uses several persuasive techniques to grab the audience’s attention. Some of which include, humour and sounds. For example, sounds …show more content…
Bright colours are used throughout the whole ad in all the scenes, although there are colours in the ‘freeloaders’ ad there is not as may bright colours that are used throughout the whole ad, also there is no logo included in the ‘freeloaders’ ad. In the ‘freeloaders’ ad there is facts like if you do not tap on. However, the contentions and intentions of the ads are both very different but for the same kind of thing. The contention and intention of the ‘dumb ways to die’ is to make sure you stay safe around trains, whereas the contention and intention of the ‘freeloaders’ ad is to let people know that if they don’t tap on they will get