D's Delicious Treats Case Study

Superior Essays
D’s Delicious Treats has been in business since 2001. It is an American sweet treat company based in Williamsburg, Virginia. D’s Delicious Treats’ found Denise Johnson bought a dessert recipe from a local chef, rented a building and began to sell her treats to local grocery stores. D’s Delicious Treats has remained a private ownership since its opening 17 years ago. D’s Delicious Treats has over 200 stores open around the United States. Since the shops are doing so well, D’s is looking to expand its business internationally. Some reasons why D’s Delicious Treats have decided to expand globally are because expanded markets and increased sales equals more profits for the company. Entering the global market could mean a possibility to minimize …show more content…
The great majority of companies that supply the restaurant industry, 80%, are Mexican, and 20% are foreign companies. Competition is high among restaurants to gain more customers, which obliges restaurant owners to look for new trends to modernize their restaurants. The national restaurant industry is considered to be Mexico’s second largest private sector employer. It represents 1.4% of the GDP with an estimated value of $13.6 billion and around 12.5% of the tourism GDP. In spite of the recent economic crisis and security issues that Nuevo Leon has been facing, according to the National Chamber of Restaurant Industry in Nuevo Leon, the industry grew 3.7% in 2011. This growth represents an opportunity for U.S. exporters not only in Nuevo Leon, buy in other states in Mexico that have also reported large amounts of investment in the industry with the trend expected to keep increasing. Some foreign companies have begun to take advantage of opportunities in this fast recovering …show more content…
food exports to CBATO’s top market in the Caribbean. With nearly 80% of tourists to the Bahamas originate from the U.S. and with location within the U.S. telecommunications umbrella, Bahamian food service outlets and consumers readily identify with U.S. branded products. Tourism, which constitutes over 60% of the national GDP, is a main driver of the food service market in the Bahamas. Of the total amount of consumer-oriented food products imported into the Bahamas, approximately half is directed toward the hotel, restaurant, and institutional (HRI) food service sector, while the remaining half is channeled toward the retail sector. The hotel sub-sector makes up roughly 65% of the total HRI market, followed by the restaurant sub-sector at 32% and the institutional sub-sector at 3%. There is a wide array of restaurants located on the larger islands of the Bahamas. New Providence and Grand Bahama alone, boast more than 430 restaurants. In addition, over 20 companies provide institutional catering services in the Bahamas. While there is no data available on the value and growth of the individual HRI subs-sectors, according to Euromonitor, the Bahamas’ total consumer food service sector was valued at $188 million dollars in 2016, growth of nearly 19% growth from 2012. Independent food service establishments contributed approximately 37% of the total value of sales, while chained

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