Essay on Drug Store Eye Shadow vs. Department Store Eyeshadow
In contrast to this picture the drug store cosmetic area can be much less assaulting. As the shopper enters the store, they are greeted by the employee closest to the entrance. The greeter will probably be dressed in a vest or store logo’d, collared shirt. Any assistance given will be asked for but will not be motivated by the opportunity to gain a commission or meet a weekly quota. The cosmetic aisles in the drug stores are not very different than those found in the department stores. Like the department store, there are samples and testers for most of the products for sale, even the nail polish. The products are grouped together by manufacturer, brightly lit and appealing to the eye, minus the glass display cases. The major differences are the substantially lower prices will be clearly marked under each row of products and the absence of the eager sales associate.
Eye shadows come in a wide array of colors, shades, and forms. They can be purchased in palettes which are sets that offer the consumer a variety to choose from for a better price then purchasing each shade individually. E.L.F. (Eyes, Lips, Face) products can be found at Target and are some of the most reasonably priced. E.L.F. eye shadows can be purchased individually for $1.00 - $3.00. They also offer palettes and tools (application brushes) ranging in price from $1.00 to $15.00. Their palettes offer the