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Drug Free Anthony, Texas: Case Study

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The Community Relation Coalition for a Drug free Anthony, Texas will use several environmental strategies of mass media to mobilize and disseminate the findings to the community. Radio and television will be used as well as the printed media: Investor Publications, New Mexico State University ROUNDUP at their Dona Ana Branch Community College Satellite College, Spanish Radio KOBE, KGRT, and Channel One TV stations at the High School and Middle School campuses will be used to help change social norms around drugs and alcohol use and abuse. The radio stations have always give Public Service Announcements (PSA) status to coalition messages targeted to anti-drug messages. Outdoor Advertising billboards will also be used to reinforce the media messages

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