It is of common knowledge that the societies nowadays are struggling to deal with the continuous rising of drug addicts. With this in mind, campaigns to deal with such problem are becoming more common over the years. One example of such campaigns are the advertisements. The advertisements, are becoming so popular due to the astonishing boosting of the social medias. However, these advertisements most of the times are not clear and can lead to another interpretation of the message. Thus, an erroneous interpretation of the text can lead to a sequence of problems, such as death, rising of criminality and so forth.
Most of the times, such situation can be avoided if the designer is aware of his own biases and assumptions about a topic. Actually, this condition is not so noticeable because most of the companies have a meeting were ideas or projects are approved. So, in the case of the drug …show more content…
Methodology
To verify if the assumptions and stakes extrapolated from the drug advertisement were correct or at least were logical, some interviews and survey were realized. For the interviews were approached two taxi drivers, one from Chicago and the other from Oklahoma City. Both of them answered some open minded questions, and fortunately their responses correlated with some of the stakes stated in the paper 1. For instance, both of them talked about the the rising of criminality and increasing of sexual diseases as possible consequences if the number of drug addicts continue increasing.
To reinforce the veracity of the assumptions and stakes a survey was created and questions of the same nature were asked. However, now the drug advertisement was in the beginning of the survey, which enabled the collection of more information on how the audience was interpreting the text. As results, several people expressed their frustration on how the text was confusing; therefore, confirming that the design of the text created a barrier between the audience and the intended
Most of the times, such situation can be avoided if the designer is aware of his own biases and assumptions about a topic. Actually, this condition is not so noticeable because most of the companies have a meeting were ideas or projects are approved. So, in the case of the drug …show more content…
Methodology
To verify if the assumptions and stakes extrapolated from the drug advertisement were correct or at least were logical, some interviews and survey were realized. For the interviews were approached two taxi drivers, one from Chicago and the other from Oklahoma City. Both of them answered some open minded questions, and fortunately their responses correlated with some of the stakes stated in the paper 1. For instance, both of them talked about the the rising of criminality and increasing of sexual diseases as possible consequences if the number of drug addicts continue increasing.
To reinforce the veracity of the assumptions and stakes a survey was created and questions of the same nature were asked. However, now the drug advertisement was in the beginning of the survey, which enabled the collection of more information on how the audience was interpreting the text. As results, several people expressed their frustration on how the text was confusing; therefore, confirming that the design of the text created a barrier between the audience and the intended