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ENTRY STRATEGY INTO VIETNAMESE ENVIRONMENTAL MARKET
A CASE STUDY OF ALTECH ENVIRONMENT PTE LTD

by

Dang Tran Bao Hanh

A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration

Examination Committee Dr. Do Ba Khang (Chairman) Dr. Fredric W. Swierczek Dr. Lalit M Johri

Nationality Vietnamese
Previous degree Graduate Diploma in Business Administration SAV Program

Scholarship Donor Government of Switzerland/ Swiss Agency for Development and Cooperation (SAV program)

Asian Institute of Technology
School of Management
Bangkok, Thailand
April, 2000
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Abstract

Throughout the world, communities are confronted with evidence of environmental pollution. A growing number of environmental problems are global in scope and face all communities. Developing countries, including Vietnam, therefore have to cope with the dual problems of poverty and the consequences of environmental and natural resource degradation. Development policies and strategies therefore need to be designed and implemented to both alleviate poverty and improve community living standards, and to protect the environment.

Besides that, Vietnam has adopted a policy strategy that encourages and is dependent upon foreign investment. A crucial priority for the development plans of the Vietnamese government to the year 2020 is attracting and utilizing a significant infusion of foreign capital.

Coming form the demand of expansion business overseas, especially to developing countries such as Vietnam, Laos, Myanmar, a case study was undertaken to devise market entry strategy for a Singaporean company to enter the environment sector in Vietnam. The study was conducted to examine the business in environment industry and to determine whether the industry is attractive for foreign companies to enter Vietnamese environmental market. The company situation analysis was carried out

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