Airbnb is an organization that is a part of the “sharing economy” and has the luxury of appealing to two different types of target audiences. Since this organization is still fresh and growing, the different rates of diffusion are more than likely to point in a positive direction for Airbnb. On the other hand, with this organization being so new it may not reach the entirety of the technology adopters. It is okay to not reach the entirely of the adopters but you should be interested in how you can reach those adopters. That is exactly what the founders and co-founders sought out to do.
Airbnb is currently peaking the interests of two types of audiences, the hosts and the travelers. This particular audience is a main target because it gives …show more content…
These factors play either a positive role or negative role in the diffusion of that technology. Those factors are: relative advantage, compatibility, complexity, observability, trialability, and price. Airbnb provides relative advantages to both its hosts and travelers. Travelers can rent space and save money, companies can also save money on conferences, and allows those with extra space to make some extra money. It also gives the hosts their own advantage by giving them the opportunity to insure their home. It gives the hosts $1 million protection at no extra cost. Just in case one of their tenants decides to trash the hosts’ home. This is called the Host Guarantee program. There is also Host Protection Insurance, which allows the host to be protected if the guests get hurt. This technology also gives its users some peace of mind by offering both a website and a mobile app for those who are on the go or need something last minute. When you visit the website and choose a room or home it also provides you with reviews from past tenants. It is also a great place to see any of the amenities that the host offers. After visiting the site myself as well as the mobile app I have come to realize that this technology is not at all difficult to use. It allows you to choose what you want to rent and how much space you want to rent. It also allows you to pick your …show more content…
You can then choose if you want to host an entire home, private room, or a shared room and you can choose how many guests to one room. While you choose between those depending on which one you choose depends on the price. The prices range from $143 to $347 on a weekly average. You will then have to create an account and then answer a list of questions. The steps are very easy to follow and the information needed is very straight forward.
Overall, I think that this technology offers everything that its users are really wanting from this sort of sharing economy. It offers a way for travelers such as business people to save money, rent a room that fits their needs, and live a different type of experience as they travel. It also allows the hosts to meet new people, make extra money, and gives them the assurance they need to continue to rent their space out. This technology is easy to use and offers a wide range of pictures and reviews to read in order to get a real perspective on the hosts and the area being
Airbnb is currently peaking the interests of two types of audiences, the hosts and the travelers. This particular audience is a main target because it gives …show more content…
These factors play either a positive role or negative role in the diffusion of that technology. Those factors are: relative advantage, compatibility, complexity, observability, trialability, and price. Airbnb provides relative advantages to both its hosts and travelers. Travelers can rent space and save money, companies can also save money on conferences, and allows those with extra space to make some extra money. It also gives the hosts their own advantage by giving them the opportunity to insure their home. It gives the hosts $1 million protection at no extra cost. Just in case one of their tenants decides to trash the hosts’ home. This is called the Host Guarantee program. There is also Host Protection Insurance, which allows the host to be protected if the guests get hurt. This technology also gives its users some peace of mind by offering both a website and a mobile app for those who are on the go or need something last minute. When you visit the website and choose a room or home it also provides you with reviews from past tenants. It is also a great place to see any of the amenities that the host offers. After visiting the site myself as well as the mobile app I have come to realize that this technology is not at all difficult to use. It allows you to choose what you want to rent and how much space you want to rent. It also allows you to pick your …show more content…
You can then choose if you want to host an entire home, private room, or a shared room and you can choose how many guests to one room. While you choose between those depending on which one you choose depends on the price. The prices range from $143 to $347 on a weekly average. You will then have to create an account and then answer a list of questions. The steps are very easy to follow and the information needed is very straight forward.
Overall, I think that this technology offers everything that its users are really wanting from this sort of sharing economy. It offers a way for travelers such as business people to save money, rent a room that fits their needs, and live a different type of experience as they travel. It also allows the hosts to meet new people, make extra money, and gives them the assurance they need to continue to rent their space out. This technology is easy to use and offers a wide range of pictures and reviews to read in order to get a real perspective on the hosts and the area being