The strategy of Team D for year seven will continue to be the same as year six, which is to produce and sell both AC cameras and UAV Drones targeting different consumers. The AC Cameras will be produced to be of a mid-range quality to withstand a rugged lifestyle that will require little maintenance targeting the active consumer and other middle of the road consumers. The UVA Drones will be designed to achieve a high performance and top-notch quality to establish long lasting business relationships with government agencies and also target other consumers that desire high performance and top-notch quality products.
Company D’s management did not realize that we were expected to achieve all investor expectations on a weekly basis and a portion …show more content…
First, we made significant changes to our UAV drone design to improve our performance and quality (P/Q) rating to differentiate our drones from the competition and support our strategy of targeting consumers who require very high quality. Second, we made some minor changes to our AC camera design to keep our camera competitive and support our middle of the market strategy Third, we changed any AC camera marketing component (i.e., average wholesale pricing, retailor support budget, advertising budget, website displays/info., sales promotions, or warranty periods) on all four markets to bring them up to the industry average for each of these categories. Forth, we changed several of the UAV drone marketing components in all four markets to leverage our superior drone product to help us overcome our operating losses in year six. Some examples are (1) we increased our drone price above the industrial average (based on the fact that our team has the highest P/Q rating in all four markets and our strategy to target consumers who desire very performance and quality and are willing to pay more for these characteristics), (2) we adjusted the discount offered to third party online retailers, website product displays/info., search engine advertising, and retailer recruitment/support budget to the industry average or higher to support our strategy, and (4) increased the warranty periods in all four markets to 1 year to support are another reason to pay our higher prices.
Company D’s management did not realize that we were expected to achieve all investor expectations on a weekly basis and a portion …show more content…
First, we made significant changes to our UAV drone design to improve our performance and quality (P/Q) rating to differentiate our drones from the competition and support our strategy of targeting consumers who require very high quality. Second, we made some minor changes to our AC camera design to keep our camera competitive and support our middle of the market strategy Third, we changed any AC camera marketing component (i.e., average wholesale pricing, retailor support budget, advertising budget, website displays/info., sales promotions, or warranty periods) on all four markets to bring them up to the industry average for each of these categories. Forth, we changed several of the UAV drone marketing components in all four markets to leverage our superior drone product to help us overcome our operating losses in year six. Some examples are (1) we increased our drone price above the industrial average (based on the fact that our team has the highest P/Q rating in all four markets and our strategy to target consumers who desire very performance and quality and are willing to pay more for these characteristics), (2) we adjusted the discount offered to third party online retailers, website product displays/info., search engine advertising, and retailer recruitment/support budget to the industry average or higher to support our strategy, and (4) increased the warranty periods in all four markets to 1 year to support are another reason to pay our higher prices.