In this year’s Super Bowl, Budweiser ran an advertisement that called “Stand By Me,” which details the process and shipment of water to places in the United States were natural disasters have taken place recently, namely Florida, Texas, Puerto Rico, and California. Throughout the 60 second spot, we see the process and the work of the factories employees particularly the manager of the plant, Kevin Fahrenkrog, put into transferring the normal beer distributor into a water distributor. This advertisement breaks a mold set by Budweiser throughout other advertisements they have routinely run in the past, and is even distinctly different than other advertisements they ran during this year’s Super Bowl. In an attempt to pull on the heart strings of the viewer, Budweiser hopes to win people over to their beer due to their charitable deeds of donating water to those impacted by recent natural disasters.
To fully be able to understand and analyze the advertisement, I believe it is important to first understand what Budweiser is, what product they sell, and how they usually go about doing so.…
