Drinking Water In The Big Thirst By Charles Fishman

1241 Words 5 Pages
Drinking water is essential to any lifestyle; a substance that humans cannot live a healthy life without. The water bottle business is an 11-billion-dollar industry, one needs to question why it is such a successful industry when one can drink similar water in the comfort of their own home. As best told by Charles Fishman, author of the Big Thirst, “the ownership and control of water is invisible” (Fishman 8). My relationship with water hasn’t always been a positive one, there was always a stigma against tap water, with the thought that it was ‘dirty’ in some way. There is an importance in considering implications of increased use of bottled water, especially because bottled water is the most dynamic market of all the food and beverage industry. …show more content…
This stigma is highly due to the issue of societal class when one holds a Perrier in their hands, there is a sense of sophistication, health, and self-care. Consumers believe that bottled water has a better taste in comparison to tap water, it is also perceived that it is safer and it has a higher quality. There are some individuals who contradict the belief that tap water and bottled water are similar. As shown through research, there is hardly any difference between tap and bottled water. Some say that because of increasing urbanization the quality of tap water has decreased. The World Wide Fund for Nature, a non-governmental organization dedicated to conservation, conducted research on the quality of tap water in comparison to bottled water. “However, bottled water is not necessarily safer than tap water. In 1986, an EPA survey of 25 bottlers showed that none of them had ever had a complete analysis of their water. Bacteriological surveillance was inadequate in most cases. 8% of the water tested showed evidence of some bacteria. Plastic bottles arrived at bottlers without caps in cardboard boxes and weren’t washed or rinse prior to filling, thus not respecting necessary sanitary precautions” (Hadeed, “The real cost of bottled water”). Even in our honors course, there has been a clear indication that there are no significant differences from tap water and …show more content…
Teaching individuals, and showing the public that there is no true and clear difference between tap and bottled water could eliminate the stigma. Possibly promoting the use of durable water bottles through commercials and celebrities could lead to a decrease in the use of bottled water. Emerging and developing countries may not have the necessary infrastructure to incinerate or recycle the bottles, therefore, developing international standards on bottled water as well as local water could facilitate consumers’ access to the substance. Negative environmental impacts of bottled water could also be reduced by implementing simple solutions such as re-using bottles and using local springs instead of trading on a worldwide scale. These are all solutions that could better the conditions that our world is facing

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