Dramaturgical Analysis: Kivisto And Pittman

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The dramaturgical interpretation will provide an analysis of the text of Kivisto and Pittman which considers four case studies which have borrowed from Goffman’s dramaturgical sociology and an outline of his theory of social interaction in everyday Life. Erving Goffman (1922- 1982) was without a question a major American theorists in the second half of the 20th century and the most incisive sociological spectator in the dynamics of everyday life. In the year (1959), Goffman wrote a book “The presentation of self in Everyday life” which provides a detailed description on how an individual presents himself/herself or his/her activity in an ordinary work situation to others. His concepts of everyday life was viewed from
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He portrays the division between group execution and audience in terms of “region” (front and back stage) describing the role of setting in the differentiation of action taken. He distinguished areas where performance is given to either be on or off and termed it as the “front stage.” The front stage is described as the a part where performance takes place, using various impression management tools to articulate a particular image to the audience in order to be valued. It’s also a more generalized place where an actor role is been introduced. Goffman however states that there are different elements which constitute the front stage beginning with the “setting”. The setting is described to have different physical object which communicate the identity an actor wishes to perform. Therefore the scene must be present in order to create a performance without which the actor cannot …show more content…
He claims that scripts are “vital to interpersonal interaction” and scripted interaction in social settings are hardly ever common, because people who engage in ordinary conversation have an idea of what they want to say/ and how they want the general verbal exchange to go. However Goffman states that written, formalized scripts are used mainly in commercial settings for the purpose of sales. Kivisto and Pittman identify the work of Kraft and suggest that a good example illustrated by Kraft (1994) during her research was for the Disney Company; Disney staffs become dependent on scripts and mindlessly replicate the same message to every customer who comes through the door. The same greetings each time shows how closely script is being used. This example indicates that the company script is in control over the employee independence. Kraft also noticed that employees turn out to be reliant on scripts and use it as convenient crutches just as many solicitors make it obvious that they use scripted message when calling people in order to make their job

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