Essay about Dragon Multinational
Chosen Company: The Hong Leong Group with specific focus on City Developments Limited.
The primary features that define a Dragon Multinational Corporation in their simplest form are large Multinational Enterprise’s that stem from the Asia-Pacific region that have ‘successfully internationalized and in some cases become a leading firm in its sector’ (Mathews). The Singapore based Hong Leong Group …show more content…
Internationalization is ‘defined as a process of cross-border operations when a business firm headquatered in one country controls and influences the strategic decision making of atleast one affiliate in another country’ (Yeung).
Latecomers progess by making use of existing international connections in Hong Leongs case they used mergers and takeovers in a process known as horizontal integration. They linked with CDL and used the leverage of their financial sector to fund the hotel investments allowing the group to create their hospitality arm the London listed subsidiary Millenium and Copthorne Hotels plc which now operates over 120 hotels in 18 countries. M&C also signed a global strategic marketing alliance with Maritim Hotels which added another 49 hotels to the portfolio not inclusive of the eight management contracts announced that are to take place between 2009-2011. This