Dr Pepper 7up Case Analysis

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Register to read the introduction… has sufficient advertising budget but not as much as Coca-Cola or Pepsi, thus they have to employ strategies to reach their target audience with limited budget. Squirt has to maintain its current consumers while targeting wider market to compete with the larger …show more content…
One of the prime example of one such store is Wal-Mart that does not charge companies slotting fees to carry their products, and since Wal-Mart is the largest retail chain it would give them extensive exposure if First in Show decides to expand their operations beyond Greater Boston Market (Bloomberg, 2003). By placing products in Wal-Mart store First in Show can also shave some of Television advertising cost since being at Wal-Mart will give them enough …show more content…
| Squirt has leverage of being best selling citrus drink in Mexico versus the competition. | There is increase in 57.9 percent increase in the Hispanic population in United States that would help Squirt Sales. | Squirt has smaller share of current market but there is possibility to expand untapped markets to increase the sales. | External Threats | Consumer are more incline to buy cola products that offer better pricing because of their increase market share. | Competitors are able to spend larger amount of budget on advertising, this giving their product more recognition among consumers. | Young consumers are more incline to use product that offers them incentives and better promotions. | The competition already has strong hold in the 21-24 y/o consumer, thus more target campaign is necessary.

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