Dr. Brronner's All-One Case Study

Improved Essays
Dr. Bronner’s All-One is a family business that makes environmentally responsible soaps. The company was founded in 1948 by Emmanuel Bronner and they have six missions that guide their company. Mission one explains how the business must maintain hard work, dedication, learning, and improving in order for them to grow and continue to succeed. Mission two and three deal with the responsibilities of taking care of their consumers and employees. They treat their customers right by providing them with all natural products ranging from bar/liquid soap, coconut oil, lip balm, toothpaste and more. Dr. Bronner’s have independent third-party certifications that ensures their products meet the highest standards for ecological and social sustainability. …show more content…
Bronner’s believe that a higher minimum wage will benefit both businesses and the community. “In all, Dr. Bronner’s devoted well over $500,000 to minimum wage ballot efforts in 2016” (All-One, 2017). They will continue to partner with Business for a Fair Minimum Wage, The Fairness Project, and other organizations to educate and raise consumer support. Cannabis prohibition and reform failed drug policy is something they want to end. They believe that marijuana should be legalized for both medical and recreational use. “Dr. Bronner’s is a big supporter of Vote Hemp and the Hemp Industry Association’s legal, media, grassroots, and lobbying efforts to re-commercialize industrial hemp” (All-One, 2017). Being a natural business that provides organic and vegan friendly products they use hemp in their products because it is an excellent ingredient in body care. Dr. Bronner’s also believe in protecting animals and making sure they are treated humanely. “By the end of 2017, Dr. Bronner’s will have donated more than $600,000, totaling over 1.4 million in the last 4 years given to animal advocacy causes” (Fletcher, 2017). Lastly, Dr. Bronner support youth and community services. In honor the past president of the company, they give back and fund charities in low socioeconomic communities in San Diego. They support Turning green which is a global student-led movement devoted to education and advocacy around environmentally sustainable and socially responsible choices for …show more content…
Bronner’s All-One would definitely be a great opportunity. As previously stated, they are one of the few companies that have progressive business practices. Based on researching the company, their philosophy is to “treat employees as they would treat their brothers and sister” (All-One, 2017). Management creates a healthy environment where employees are given opportunities to thrive. Compensation and the benefits provided would be another advantage to working there. They provide free healthcare for employees and their families. Dr. Bronner’s is a respected activist company and to be a part of a team who likes to give back to the communities would be an amazing learning experience. It shows one how making profits for personal reasons aren’t always the main goal. Coming from a business student’s point of view, sharing profits to organizations shows how important it is for businesses to have social responsibilities. Working at this company will teach one how to be an activist, selfless and

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