Dow Corning is a manufacturer of silicon-based technology products that was established in 1943 (About Dow Corning, 2017). For 20 years, Chip Reeves has been a salesman for Dow Corning and has seen technology advance in an effort for the company to achieve higher sales percentages (O’Brien & Marakas, 2011). Customer relationship management (CRM), as well as e-business, are the primary focus for Reeves as he is now the director of marketing and sales. Reeves wants sales representatives to give customers the best possible experience, which means providing the essential tools to complete their job in the field. As more and more sales representatives utilize smartphones and laptops to perform their job, CRM tools must be able to handle the
…show more content…
For Dow Corning, mobility allows their company to sell products that benefit the automotive industry, home improvement products, cosmetics, healthcare, food and beverage suppliers, and several other industries, which allows the businesses to get their own products to the market for consumers (About Dow Corning, 2017). Being able to expand the company base also allowed Dow Corning to expand internationally with little restriction in the processing of their sales. Customer relationship management (CRM), is vital to international transactions, since more than likely those consumers are not as familiar with the Dow Corning product lines. The sales interaction must be a quick process to respect the time of the buyer. Having a CRM system that can easily be accessed and is efficient in processing transactions will benefit the business (O’Brien & Marakas, …show more content…
Customer relationship management (CRM) is the focus of any business, because every company provides a service to a consumer. Dow Corning and DirecTV are both offering a product to a consumer, which allows the two companies to be compared for similarities and differences (O’Brien & Marakas, 2011). Information technology (IT) does not differ for most companies, because IT is incorporated into businesses to allow their products to be managed and distributed efficiently, even if they are not necessarily a physical product. IT allows information for client databases to be organized, while also creating web-based applications that make businesses function with ease (O’Brien & Marakas,
For Dow Corning, mobility allows their company to sell products that benefit the automotive industry, home improvement products, cosmetics, healthcare, food and beverage suppliers, and several other industries, which allows the businesses to get their own products to the market for consumers (About Dow Corning, 2017). Being able to expand the company base also allowed Dow Corning to expand internationally with little restriction in the processing of their sales. Customer relationship management (CRM), is vital to international transactions, since more than likely those consumers are not as familiar with the Dow Corning product lines. The sales interaction must be a quick process to respect the time of the buyer. Having a CRM system that can easily be accessed and is efficient in processing transactions will benefit the business (O’Brien & Marakas, …show more content…
Customer relationship management (CRM) is the focus of any business, because every company provides a service to a consumer. Dow Corning and DirecTV are both offering a product to a consumer, which allows the two companies to be compared for similarities and differences (O’Brien & Marakas, 2011). Information technology (IT) does not differ for most companies, because IT is incorporated into businesses to allow their products to be managed and distributed efficiently, even if they are not necessarily a physical product. IT allows information for client databases to be organized, while also creating web-based applications that make businesses function with ease (O’Brien & Marakas,