The Swot Analysis Of Dove's Success And Strengths

Just as every company has its own unique set of strengths and weaknesses, Dove is not excluded from this, as they have led to the company’s successes and failures. Dove’s product strengths include the uncommon formula that combines moisturizing qualities while also cleaning the skin. This is one of their biggest strengths because it combines two separate markets; one for soap and one for lotion. This is already going to increase the number of consumers because they are combining two necessities in one product hence, saving money, time, and energy. Not only have they done this with their cleansing moisturizer but they have been able to carry this special aspect into other products. This also the increases sales and customers because now they …show more content…
Now, branching out to men with the Men+Care line they are creating a reason to choose Dove instead of other parity products. The connection women create, and now men, with the brand is what will continue use of the product for years. Not only are women simply buying a body wash but, also a product that will boost their esteem and make them feel beautiful in their own skin. Dove has made this such a powerful message which you won’t receive using any soap brand. Using real women instead of models gives the women at home watching, a way to relate to the advertisement and to know that they don’t have to look like a model to feel …show more content…
Retrieved November 26, 2017, from https://www.marketing91.com/swot-analysis-of-dove/.
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