Doucs Fitness Center Case Study

1194 Words 5 Pages
Strategic Management, Goals, and Mission Are Critical To the Success of an Organization
Purpose
The purpose of this paper is to reflect and make an analysis of the general success of an organization, by the importance of meeting its goals and mission. Provide recommendations based on the SHRM case, Reyes Fitness Center, Inc., and thoughts of overall performance to improve in which practices and theories utilized most effectively. Upon such, draw conclusions and provide an integration of current material into an individual argument. The accomplishment of this will be achieved by identifying several key practices from published documents surrounding and encompassing human resources, strategic management and the text, comparing them to known relative
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is a growing mid-size U.S. company providing a full range of workout equipment, exercises classes, personal trainers, outdoor pool, on-sight daycare, as well as a small restaurant is taking on a new role in human resources as a strategic partner. This being accomplished by human resources having the assumed role of a change agent, employee champion, administrative expert, and strategic partner inspiration and motivation of the employee’s at Reyes Fitness Center, was central to its future business objective. Twenty-eight fitness centers report a total of 51 million in revenue and 1 million in net income in net income. Complete autonomy of the organization was given to CEO Mike Lowe in operations. Reduction of new clubs being opened mainly due to being a mid-size center. Too many small clubs do not remain profitable. Reyes Fitness Center is still growing and market is forecast to not become saturated for 5 years. The board agrees that growth of profitability of existing clubs by focusing on retention of participants hence increasing its net income. Reyes Fitness Center chooses not to cater to body building clients instead focuses on family orientated fitness structure with appealing areas from age 10 to adult. Mike Lowe stresses to the staff his position on a strategic contribution of their approach on daily, weekly, and annual activities in how they create value to customers, employees, and investors. Mike Lowe identified the financial and …show more content…
Lori Parker realizes that there need to be a better alignment of the performance management system. Further attention is needed in that profits are inversely affected by customer retention to include a 20% below industry standard of Reyes Fitness Center’s member retention. Lori Patrick Director of Human Resources comments that “problems with customer service and retention” exist and are reflective of people issues. Mello states that “strategic workforce planning helps to ensure that operations are not only efferent but also timely in response to customer demand” (p.202). As with this case, customer service is in need of change and

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