Many women athletes encounter double standards in the small amount of media coverage that they receive. When the media is covering men sports they are primarily focused on their skilled performance. On the contrary, when female athletes finally receive media attention, they are more likely to focus on their physical attractiveness or non-sport related activities. In today’s sport women have to find a balance of being sexual to create a brand. The issue lies in the fact that they have to be sexual and desirable to gain the same attention as men do. This can be easily seen in almost every women sport. It’s very noticeable in the uniforms that they wear. In most women sport the wear small revealing clothing that has no effect on the game. This
