Double Standard Essay example

1399 Words 6 Pages
Double Standard

Women of our time are beginning to break into this male dominated news industry. A recent survey from Ball State University showed that 99% of all broadcast newsrooms have female employees and that now women make up more than 40% of the total broadcast workforce (Papper, 2005). That same survey unfortunately showed that only 10% of local sports reporters are women and that 7% of local sports anchors are women (Sheffer, 2007). These numbers show that women are breaking into the broadcasting industry, but not necessarily into the sports industry. Sports and sports broadcasting has typically been created by men, about men, and reported by men. Tuggle’s (1997) analysis of the effect of sportcaster gender on the proportion of
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Dyer (1987) argued that sports media perpetuates this perception of male dominance in athletics to the exclusion of women. This can also be applied to female sportscasters. These women are forced to downplay their femininity and portray these masculine qualities, which is why many early female sportscasters either quit the business all together, or changed to news casting where they did not have to alter their personality to succeed. In Neverson’s (2010) article, he analyzes a network in Canada that was set up to only air and broadcast women’s sports. In the fall of 2001, the WTSN (Women’s Television Sports Network) was launched in Canada. This was the first time a network has ever dedicated a 24-hour television network just for women’s sports. Unfortunately, in the fall of 2003, WTSN had to stop broadcasting operations. The article focuses on the fact that the target market for television sports programming is the male population and right now, men are not being responsive to women’s athletics. Neverson (2010) explains that “the male audience is valuable not only because of its ability to reach a broad-ranging age demographic, but also because the historical development of television sport occurred in an era where males were targeted as primary household financial decision-makers” (pg 7). There was a noticeable gain in viewership for women’s tennis, hockey and golf, but they were not gaining viewers that translated into year-round financial

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