Doritos Commercial Analysis

Sometimes after laughing too much this uncomfortable pain arises in the abdomen from all the laughter. Or how about that one laugh that goes silent after a while, along with that bright red face. We all have those laughs and many more just like it. Everyone has their own sense of humor, we find different things amusing. For example during the Super Bowl there are always those memorable half time commercials that make us all laugh. The popular brands like Doritos, M&M, and Volkswagen etc. They use strategies to grab the audience’s attention to make them want to buy their product.
The Doritos commercial that was in the twenty-twelve super bowl commercial starts off on a nice sunny day. An elderly woman in a motorized wheel chair has her toddler grandson sitting outside with her. In the distance a taunting is heard from a young boy. That is the second child who is much older than the first child. He appears on top of a swing set and he has a bag of Doritos in his hands. The second child is teasing the elderly women and the baby with the bag of Doritos. This created the elderly women to become angry so in retaliation she flings the baby in a baby swing towards the …show more content…
Doritos is trying to appeal to everyone they can. In this commercial you have actors ranging from different ages. By using the different ages such as a toddler to a young child to an elderly lady, the consumer could assume that the actors are related. Doritos is saying that people of all ages can enjoy Doritos. The company makes the buyer think that because for one they use comedy, they get them engaged and interested. They will draw in the customer’s attention and make sure the consumers will watch and remember their commercial so when the buyer is at the grocery store and they pass by the chip aisle. If the commercial was memorable the buyer will more than likely remember the commercial and as a result will buy the