Donald Trump captures his voters’ attention with his entertaining commentary and his promises of future prosperity for the country under his reign. A common argument I hear for Trump’s ability to improve the country (cringe), economically, is that he “knows how to run a business”. Trump’s a businessman after all, how could anyone argue that? But is he really that successful? Trump’s net worth is a highly debated topic and he has had several business ventures that have failed. Relating this to managerial accounting, I’m interested in learning how Trump values his net worth compared to how auditors value Trump’s brand. The issue in managerial accounting that comes into play is brand valuation, which we haven’t touched on yet in class. IF his
