Max McCarty
English 1030
Professor Quigley
8 February, 2017
“Make America Great Again”
This past political season, Donald Trump took the United States election by storm. First by even running for president. After defeating multiple Republicans in the primary, Trump ended up winning the Republican nomination for president. Much of this success was due to Donald Trump’s ad campaign, “Make America Great Again.” A simple ad that was basic in design and doesn’t include any complex meanings, it ended up being wildly successful. Donald Trump ended up winning the United States presidential election and the rest of the story is currently being written.
The Donald Trump “Make America Great Again” ad is short, simple, and visually appealing. Donald Trump …show more content…
Voters showed their eagerness in change, voting for Trump and electing president, all on the promise of the simple four word statement “Make America Great Again.” In order to make something great again, there has to have been a time when it was great, a time that it has experienced downfall, and a way to return this once great country to its previous state. So, to “Make America Great Again” assumes that, at some point, America has moved from a state of greatness to a state of non-greatness and that America has endured a significant setback. Trump plays on the nostalgia of his audience, using the pathos rhetorical appeal. With many Americans believing that our country is declining and not once what it was, “Make America Great Again” is perfect. With the media always portraying the country as in a deep hole, over nineteen million dollars in debt to China, many want to see a change. In a statement from Trump in one of his infamous rallies “I’ll take the admirals and the generals any day over the political hacks… Because look at the mess that we’re in” (Trump). In this quote from Donald Trump, he is trying to appeal to American’s emotions, solely focusing on his pathos. Trump also rarely, if ever, appeals to logos or ethos. “I will build a great wall — and nobody builds walls better than me, believe me —and I’ll build them very inexpensively. I will build a great, great wall on our southern border, and I will make Mexico pay for that wall. Mark my words.” (Trump) In this example, Trump displays the significance of logos in his campaign, or lack thereof. His logic doesn’t make much sense but he is so gifted at getting to the emotions of his audience that he doesn’t have to be logical. The “Make America Great Again” slogan itself is empty of ethos. It is a purely pathetic appeal. “Make America Great
English 1030
Professor Quigley
8 February, 2017
“Make America Great Again”
This past political season, Donald Trump took the United States election by storm. First by even running for president. After defeating multiple Republicans in the primary, Trump ended up winning the Republican nomination for president. Much of this success was due to Donald Trump’s ad campaign, “Make America Great Again.” A simple ad that was basic in design and doesn’t include any complex meanings, it ended up being wildly successful. Donald Trump ended up winning the United States presidential election and the rest of the story is currently being written.
The Donald Trump “Make America Great Again” ad is short, simple, and visually appealing. Donald Trump …show more content…
Voters showed their eagerness in change, voting for Trump and electing president, all on the promise of the simple four word statement “Make America Great Again.” In order to make something great again, there has to have been a time when it was great, a time that it has experienced downfall, and a way to return this once great country to its previous state. So, to “Make America Great Again” assumes that, at some point, America has moved from a state of greatness to a state of non-greatness and that America has endured a significant setback. Trump plays on the nostalgia of his audience, using the pathos rhetorical appeal. With many Americans believing that our country is declining and not once what it was, “Make America Great Again” is perfect. With the media always portraying the country as in a deep hole, over nineteen million dollars in debt to China, many want to see a change. In a statement from Trump in one of his infamous rallies “I’ll take the admirals and the generals any day over the political hacks… Because look at the mess that we’re in” (Trump). In this quote from Donald Trump, he is trying to appeal to American’s emotions, solely focusing on his pathos. Trump also rarely, if ever, appeals to logos or ethos. “I will build a great wall — and nobody builds walls better than me, believe me —and I’ll build them very inexpensively. I will build a great, great wall on our southern border, and I will make Mexico pay for that wall. Mark my words.” (Trump) In this example, Trump displays the significance of logos in his campaign, or lack thereof. His logic doesn’t make much sense but he is so gifted at getting to the emotions of his audience that he doesn’t have to be logical. The “Make America Great Again” slogan itself is empty of ethos. It is a purely pathetic appeal. “Make America Great