David Zinczenko uses his personal childhood experiences as a form of pathos to capture the audience. He begins by describing how the separation between his father and mother left him with no dinner selections besides Pizza Hut and Taco Bell. David Zinczenko approaches the theme with sarcasm and humor, but as he continues to discuss his position on the topic; he becomes serious and passionate. For example, David says “I tend to sympathize with these portly fast-food patrons, though. Maybe that's because I used to be one of them.” David then describes a time in his childhood when he suffered from being over-weight. These personal experiences and statements create an emotional appeal and invokes a response from the audience. Zinczenko’s use of pathos emphasizes his main point of the article, as well as, forming a connection with his audience.
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The article was aimed towards people who believe that fast-food is not a cause of childhood obesity. The author’s intention is to convince the audience that fast-food is a major factor in relation to food-related diseases. Zinczenko approaches the audience with slight sarcasm and humor, but then becomes very serious and passionate about the matter. To encourage the audience to take a stand on the issue Zinczenko not only uses the appeal of ethos and pathos, but as well as, the appeal of
The article was aimed towards people who believe that fast-food is not a cause of childhood obesity. The author’s intention is to convince the audience that fast-food is a major factor in relation to food-related diseases. Zinczenko approaches the audience with slight sarcasm and humor, but then becomes very serious and passionate about the matter. To encourage the audience to take a stand on the issue Zinczenko not only uses the appeal of ethos and pathos, but as well as, the appeal of