Bonilla-Silva describes color-blind racism, or new racism as “the language used by whites to defend the racial status quo,” (Bonilla-Silva, 2001, p. 114). He explains that color-blind racism serves to maintain the privileges afforded whites, and outlines four central pillars of color-blind racism, including 1) minimization of racism, 2) naturalization, 3) abstract liberalism, and 4) the biologization of culture. Bonilla-Silva contends that in contrast with the blatant racism seen in laws and policies such as Jim Crow, color-blind racism “tend[s] to be slippery, institutional, and apparently nonracial,” (Bonilla-Silva, 2001, p. 114). It involves far more subtle and insidious tactics, such as directing black tenets to predominantly black neighborhoods or using such things as sponsorship strategies to ensure that housing districts, universities, restaurants, and so forth, remain populated by whites. Color-blind racism facilitates the mindset that inequalities existing today are born of naturally occurring, and…