Domtar Case Analysis Essay
How did Domtar’s strategies align with its mission?
“Royer knew that to be effective in any competitive industry, an organization needed to have a strategic direction and specific goals. He decided to focus on two goals: return on investment and customer service…The competitive strategy had to focus on being innovative in product design, high in product quality, and unique in customer service…When Royer took over at Domtar, he explained to the executive team that there were three pillars to the company: customers, shareholders, and ourselves” (Blanchard & Thacker, 2007, p. 2). Domtar simply introduced two strategies which are return on investment and customer service. To make this strategy successful Royer aligned …show more content…
Take the critical facts in the Domtar case and place them into the appropriate phases of the training model presented in the chapter. Begin with the triggering event and provide a rationale for why each fact belongs in the phase in which you have placed it. There are 5 phases in the training model:
• Needs analysis phase – “An effective training system begins with the identification of the organization’s training needs” (Blanchard & Thacker, 2007, p. 7). Strategic direction and specific goals. I put this here because Royer knew that to be effective in any competitive industry, an organization needed to have a direction and goals. He knew this is what Domtar needed.
• Design phase – “The training needs identified in the Analysis Phase, in addition to areas of constraint and support, are the inputs to the design phase” (Blanchard & Thacker, 2007, p. 8). Innovative in product design, high in product quality, and unique in customer service. I put this here because it gives the needs analysis a direction.
• Development phase – “Program Development is the process