Dolphins Case Study

2290 Words 10 Pages
Register to read the introduction… The effect snowballed as soon as Richard O’ Barry joined ACRES in its campaign to release the 25 dolphins. Appendix 3 shows the Facebook comments of various netizens in response to ACRES’ campaign. More than 19,000 Facebook users have supported the campaign. Most of the comments made revolve around RWS being a purely profit-based corporation that oversees the welfare of these dolphins. From such a campaign, we can classify ACRES and SPCA as dangerous stakeholders.

In accordance with the diagnostic typology of organizational stakeholders framework, these non-market stakeholders have a high threat, and not to mention very low potential and willingness to cooperate with RWS.

The conflicts between RWS and its stakeholders, namely the government, the public, as well as animal welfare organizations, exist mainly due to the obvious fact that any corporation would have its interests in maximizing profits. Since RWS is not an exception, the stakeholders, who are inclined towards minimizing animal cruelty and banning animal captivity, would feel that RWS is only building the MLP and importing whale sharks and bottlenose dolphins for pure profit purposes. As I quote from the case reading, Appendix 4, ACRES claimed that ‘RWS had been uncommunicative over Facebook’ when it posted photo petitions on RWS’s Facebook to urge the release of
…show more content…
In Appendix 4, it was stated by ACRES that captivity of the dolphins “induces stress” and “may eventually lead to stress-related illnesses”. Just from this information itself, I infer that RWS did not take into consideration the animals’ physical and mental health. Even though RWS claims to hire professionals to care for the dolphins at the MLP, it acknowledged that its rebuttal against ACRES’ claims (that RWS raised the dolphins in a rusty enclosure) was inaccurate. The working policy of any corporation is that it should aim to attract a growing number of customers and maintain a friendly relationship with its stakeholders. This will ultimately help to boost its image and also attract more investors. This will definitely be beneficial to any future projects and expansions of the corporation. However, in this case, ACRES had proof that RWS committed such an act that violated ethics with regards to animals’ rights. Thus, RWS management had no choice but to lower their heads and admit to their

Related Documents