All organizations look for a competitive advantage over their competition. With the onset of globalization and the increase of competition in the marketplace, organizations are looking to set themselves apart. Dollar stores are a prime example of setting themselves apart and creating a niche. Dollar stores, although small in size have been hot over the last ten years and many feel they will continue to be hot over the next several years.
Selling the basics such as paper products, food and other home necessities is what dollar stores are known for. Companies that fit this niche market include Family Dollar, Dollar Tree and Dollar General. Dollar stores have become popular among families that make less than $30,000 annually. They have also become …show more content…
Here in Michigan Dollar General has opened stores in some questionable rural areas such as Le Roy, Michigan, (population 256) and Lake George, Michigan (population 65). A district manager from norther central Michigan, (Who wished not to be named), told me the reason for this was zip codes. When a customer makes a purchase a short survey is answered at the end of the purchase and one of those questions asked is the customers current area of residence. Dollar General uses the zip code data as one of the factors in determining if there is a need for another Dollar General in an area lacking shopping …show more content…
Walmart is aware of the impact dollar store have made over the last several years and have started to develop their own plan to deal with dollar stores such as Walmart Express. Walmart Express stores average in size from 12,00 to 15,000 square feet, significantly smaller than the average Walmart stores, which average 108,000 square feet and employ about over 200 people. Walmart Supercenters, are even larger in size at just over 3,000 square and include specialty centers for vision and car
Selling the basics such as paper products, food and other home necessities is what dollar stores are known for. Companies that fit this niche market include Family Dollar, Dollar Tree and Dollar General. Dollar stores have become popular among families that make less than $30,000 annually. They have also become …show more content…
Here in Michigan Dollar General has opened stores in some questionable rural areas such as Le Roy, Michigan, (population 256) and Lake George, Michigan (population 65). A district manager from norther central Michigan, (Who wished not to be named), told me the reason for this was zip codes. When a customer makes a purchase a short survey is answered at the end of the purchase and one of those questions asked is the customers current area of residence. Dollar General uses the zip code data as one of the factors in determining if there is a need for another Dollar General in an area lacking shopping …show more content…
Walmart is aware of the impact dollar store have made over the last several years and have started to develop their own plan to deal with dollar stores such as Walmart Express. Walmart Express stores average in size from 12,00 to 15,000 square feet, significantly smaller than the average Walmart stores, which average 108,000 square feet and employ about over 200 people. Walmart Supercenters, are even larger in size at just over 3,000 square and include specialty centers for vision and car