Doggie Dreams Boutique And Cafe

Decent Essays
Show More
This report is develop based on a strategic retailing plan of a new startup retail store in the fashion industry, and will be pitching the proposed business plan to potential investors. The “Doggie Dreams Boutique and Café” offers a variety of stylish, in season and high-quality of pet clothes and accessories that mainly caters for dogs and slightly focus on cats’ clothes. Doggie Dreams is to operate using a traditional store format, which integrate the concept of pet boutique setting with a café component that is offering basic food and beverage plus pet treats. In addition, the pet boutique will be based in Perth, Australia.

Emphasis is placed on the mission of making Doggie Dreams as a convenient place in providing top quality of dog clothes

Related Documents

  • Great Essays

    Vera Bradley Case Study Summary
    • 1799 Words
    • 8 Pages

    Vera Bradley Case Study Summary

    Abstract This case study that makes a long-term 5+ years policy and strategy recommendations to the Vera Bradley company. Vera Bradley founded in 1982 by two friends, Barbara Bradley and Patrick Miller. The company operates in the women’s luxury handbag in the accessories industry. The company is focused on women’s distinctive fashion needs. The company generates revenues in two segments, are direct and indirect.…

    • 1799 Words
    • 8 Pages
    Great Essays
    Read More
  • Improved Essays

    Short Case Study: MOSI-Somasekhara Reddy Medam
    • 1108 Words
    • 5 Pages

    Short Case Study: MOSI-Somasekhara Reddy Medam

    Short Essay # 3: Case Study: MOSI - Somasekhara Reddy Medam What three strategies should MOSI adopt in responding to its Fowler Avenue land problem? Tampa Museum of Science and Industry (MOSI) is being operated by an independent non-profit foundation.…

    • 1108 Words
    • 5 Pages
    Improved Essays
    Read More
  • Great Essays

    Analysis: The Social Media Reach Of J. Crew
    • 2249 Words
    • 9 Pages

    Analysis: The Social Media Reach Of J. Crew

    The Social Media Reach of J. Crew David Hornyak, Carly Morrow, Cole Sterrett, Matt Winsand Introduction The competitive landscape for a fashion retailer has changed dramatically in the past decade. The explosion of social media platforms has presented the business community with challenges and opportunities alike. An online presence is essential for attracting new customers and expanding the breadth and scope of a business in the 21st century.…

    • 2249 Words
    • 9 Pages
    Great Essays
    Read More
  • Improved Essays

    Vera Bradley Case Study Marketing
    • 808 Words
    • 4 Pages

    Vera Bradley Case Study Marketing

    Currently, Vera Bradley’s strategic plan focuses on three key areas: product, distribution channels and marketing. Vera Bradley’s major product offering categories are handbags, a wide variety of accessories and travel items. The plan for the product strategy places an emphasis on improving the assortment of the offerings by concentrating on its core designs, without creating an overly broad line. Also, they wanted to create new-targeted product lines, such as catering to professional women. Vera Bradley’s distribution plan was to utilize a tightly integrated multichannel distribution channel.…

    • 808 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    The Gendered Servicescape
    • 1887 Words
    • 8 Pages

    The Gendered Servicescape

    Introduction This assignment compares and contrasts two fashion retail stores in Wellington, one catered to males and one to females. It analyses the retail environment of each store and critically evaluates the stores’ current retail practices. It then provides recommendations for improvement. The second part of the assignment evaluates two window displays.…

    • 1887 Words
    • 8 Pages
    Improved Essays
    Read More
  • Great Essays

    D Arcy And Whiting Case Analysis
    • 1297 Words
    • 6 Pages

    D Arcy And Whiting Case Analysis

    Over the past several years, entrepreneurship has been the new occupation of choice. So many people have chosen to pursue entrepreneurship as a route to financial freedom, passion, and living their dreams. The same goes for Yvonne D’Arcy and Elizabeth Whiting. The two discovered a business opportunity within the hotel and restaurant industry and pursued their interest in boutique hotels. With D’Arcy’s father as an important initial investor, the idea appeared to be promising.…

    • 1297 Words
    • 6 Pages
    Great Essays
    Read More
  • Great Essays

    Zara Fashion System Analysis
    • 2487 Words
    • 10 Pages

    Zara Fashion System Analysis

    Fast fashion system mainly contains two components that make it superior from other systems. One component is short production and distribution lead times, which helps match supply and demand so eventually minimize the gap between them. Another component is highly fashionable design capabilities that enhance the desires of consumers and increase sales (Cachon and Swinney, 2010). As a fast growing fast fashion brand, Zara is “the most innovative and devastating retailer in the word”, called by the luxury goods maker LVMH’s fashion director (Gallaugher, 2008). I will use Zara as a case to inspect fast fashion’s remarkable innovation for the whole fashion…

    • 2487 Words
    • 10 Pages
    Great Essays
    Read More
  • Improved Essays

    Why We Buy Paco Underhill Summary
    • 828 Words
    • 4 Pages

    Why We Buy Paco Underhill Summary

    Everyday there are more and more decisions made at stores to entice consumers to buy their products. Decisions on the design, merchandise and services offered to their customers. The consumers could make the difference between a store succeeding or losing in this highly competitive environment. Paco Underhill is a pioneer in the science of studying the behaviors of consumers in stores. In his book, Why We Buy: The Sciences of Shopping, Underhill reveals the techniques used to encourage people to buy more.…

    • 828 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Argumentative Essay On Pet Therapy
    • 991 Words
    • 4 Pages

    Argumentative Essay On Pet Therapy

    Are there days when you come home feeling lonely and tired from a long stressful day at work or school and have absolutely nothing to look forward to? Some may say that having a dog, whether it is big, small, cuddly, furry, or active, can provides the unconditional love and companionship that you need every day. According to 2012 U.S Pet Ownership & Demographics Sourcebook, dogs have the highest percent of households owning compared to other pets by 36.5%. (AVMA, 2012). Due to the statistics that dogs are the most popular choice among other pets such as cats, birds, and horse, it can be concluded that having dogs as a pet provides many unexpected benefits such as improving our mental health, physical being, and teaches us responsibilities.…

    • 991 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Shenig Siong Case Study
    • 1434 Words
    • 6 Pages

    Shenig Siong Case Study

    According to Spring Singapore, a government statistics tool, the retail industry has approximately 20,082 retail establishments. According to the site, the country’s retail sector generated $34.5 billion in 2013, which is 1.4% of the Growth Domestic Product (GDP) (Spring Singapore 2016). A research conducted by the C Richard Ellis, Singapore is one of the worlds top 15 cities that has a considerable number of global retailers and brands in their market (Spring Singapore 2016). The retail sector is changing with the trends and has integrated technology systems in service provision and delivery.…

    • 1434 Words
    • 6 Pages
    Improved Essays
    Read More
  • Superior Essays

    Apple Store Ethnography
    • 1258 Words
    • 6 Pages

    Apple Store Ethnography

    I chose to go to Westfield for my field ship. I looked at five different stores and finally I chose three stores to talk about. They are Hollister, Urban Outfitters and Apple Store. I will be looking at them through different theories. I used sensory ethnography and visual method to understand and evaluate those store.…

    • 1258 Words
    • 6 Pages
    Superior Essays
    Read More
  • Improved Essays

    Ladurée Case Study
    • 798 Words
    • 4 Pages

    Ladurée Case Study

    Case Study Assignment # 2 The company Ladurée's target's a variety of people usually from the higher social class, some tourists, and people who are interested in learning the lifestyle and history behind the founders of Ladurée. The retail strategy in a way is considering the target market mentioned above. Ladurée was founded and established in Paris, France and since then they became well-known for their delicious macaroons. They have entered the United States market which isn't free but comes with a price.…

    • 798 Words
    • 4 Pages
    Improved Essays
    Read More
  • Great Essays

    The Importance Of Primark's Business Strategy
    • 1040 Words
    • 5 Pages

    The Importance Of Primark's Business Strategy

    This has resulted in a decline in costs and an increase in its market share which is 17.7 % of cheap apparel. The company has increased the type of products it offers, by bringing in complimentary products, again aimed at its target market. While its main product is still fashion, it has expanded its line to include toiletries and cosmetics along with a wider range of accessories. This has allowed the company to achieve economies of scope by the savings created in producing a greater choice of products using many of the same…

    • 1040 Words
    • 5 Pages
    Great Essays
    Read More
  • Superior Essays

    Market Segmentation For The Market Position Of Burberry
    • 3675 Words
    • 15 Pages

    Market Segmentation For The Market Position Of Burberry

    Suggestions………………………………………………………………………….... 11 9. References…………………………………………………………………………… .12 BURBERRY 1. We have choosen one of the leading fashion brand in retail sector which is Burberry.…

    • 3675 Words
    • 15 Pages
    Superior Essays
    Read More
  • Improved Essays

    Marketing Analysis: An Introduction Of Gucci
    • 1010 Words
    • 5 Pages

    Marketing Analysis: An Introduction Of Gucci

    INTRODUCTION – Gucci Gucci is an Italian brand acquired by French company Kering in 1999. It was founded by Guccio Gucci in 1921 in the beautiful city Florence. Guccio Gucci drew inspiration from horse saddle straps and opened his first store dedicated to luxury leather goods for horseback riding. He matched contrasting colours in his collections, giving rise to the iconic green-red-green stripe.…

    • 1010 Words
    • 5 Pages
    Improved Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings