Essay about Does Advertising Create Artificial Wants?
Does advertising create artificial wants? Your answer should discuss John Kenneth Galbraith’s ‘dependence effect’ and F.A.Hayek’s response.
Nowadays, the media’s power is indisputable and it is not accidental that it is called the fourth estate. That power represents the possibility to exert influence on people’s behavior. Nowadays one very hot and disputed issue is the advertisement effect on the consumers’ buying behavior. Well prepared campaign can influence consumer decisions and make them buy certain product. The modern world is a world of overproduction. We are surrounded by all kinds of goods- some urgent and some not so much. Certain goods are sold quickly while others remain on the shelves. Every company …show more content…
I want to clarify what is the difference between needs and wants. According to the dictionary, the word need is explained as a necessity and essentials. Therefore, needs are the things without which a person cannot live- needs like food, water, air, heat, light, etc. Wants are requests, desires, and inclinations. Nowadays a person is no