Today we face an excessive amount of advertising in our lives from being online, on television, and in print like newspapers and magazines. Successful advertising seems to be the result when done ethically and can be valuable and rewarding to both the company doing the advertising and its consumers. One such company that I seem to have found the old fashioned way, in the back of my favorite magazine, seem to be doing just that and steering away from the typical advert strategy. Dodo Juice is a car care company that sells products like washes, cleaners, and waxes for car enthusiasts; but are they just like every other company with their sales strategy just trying to make money?
This specific Dodo Juice advert is meeting potential consumers …show more content…
Most adverts ordinarily have those flamboyant graphics that try to simply grab a hold of anyone for no other reason other than to get the money out of their pocket for a product they more than likely don’t need. Dodo Juices Advert seems to do exactly the opposite of that by using only a single graphic of the product itself on a white background. The graphic is even covered by large plain white text stating “ITS ALL ABOUT THE CONTENTS”. They continue to go against ordinary advertisement sales strategies by including a fairly large amount of text that is small unadorned black text on a white background. This maintains the idea that they are being honest about their product towards potential …show more content…
They don’t clearly point out or direct their advert towards other companies as if they were trying to call them out, but rather they seem to hint at it by saying what the product they sell isn’t. Dodo Juice indicate this in the advert by stating “Rather than bottling cheap bulk products and selling them to the gullible, lazy, and easily-led.” Implying that they’re not like every other company that does create cheap bulk product. This also leads me to believe they silently put a ultimatum in the consumers mind by making them think if they bought any other product beside Dodo Juice they would fall under the category of being “gullible, lazy and easily-led”. So in order for car care enthusiasts to be intelligent, industrious, or discerning they have to purchase Dodo Juices products only. This continues to show that Dodo Juice is reaching possible consumers in a logical way by warning them of other companies “cheap bulk” products.
Ultimately, Dodo Juice creates a successful advertisement that may connect to consumers on a rational, logical, and sensible way. Appearing honest and caring, Dodo Juice steps out of the boundaries of typical and common adverts and uses few to no graphics with a lot of text, focusing on product quality, and making insinuative comparisons towards rival companies to create an unordinary and successful
This specific Dodo Juice advert is meeting potential consumers …show more content…
Most adverts ordinarily have those flamboyant graphics that try to simply grab a hold of anyone for no other reason other than to get the money out of their pocket for a product they more than likely don’t need. Dodo Juices Advert seems to do exactly the opposite of that by using only a single graphic of the product itself on a white background. The graphic is even covered by large plain white text stating “ITS ALL ABOUT THE CONTENTS”. They continue to go against ordinary advertisement sales strategies by including a fairly large amount of text that is small unadorned black text on a white background. This maintains the idea that they are being honest about their product towards potential …show more content…
They don’t clearly point out or direct their advert towards other companies as if they were trying to call them out, but rather they seem to hint at it by saying what the product they sell isn’t. Dodo Juice indicate this in the advert by stating “Rather than bottling cheap bulk products and selling them to the gullible, lazy, and easily-led.” Implying that they’re not like every other company that does create cheap bulk product. This also leads me to believe they silently put a ultimatum in the consumers mind by making them think if they bought any other product beside Dodo Juice they would fall under the category of being “gullible, lazy and easily-led”. So in order for car care enthusiasts to be intelligent, industrious, or discerning they have to purchase Dodo Juices products only. This continues to show that Dodo Juice is reaching possible consumers in a logical way by warning them of other companies “cheap bulk” products.
Ultimately, Dodo Juice creates a successful advertisement that may connect to consumers on a rational, logical, and sensible way. Appearing honest and caring, Dodo Juice steps out of the boundaries of typical and common adverts and uses few to no graphics with a lot of text, focusing on product quality, and making insinuative comparisons towards rival companies to create an unordinary and successful