Essay about Docx

274346 Words Dec 12th, 2013 1098 Pages
F

I F T H

E

D I T I O N

Marketing Strategy

O.C. Ferrell
The University of New Mexico

Michael D. Hartline
The Florida State University

Australia  Brazil  Japan  Korea  Mexico  Singapore  Spain  United Kingdom  United States

Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.

Marketing Strategy, Fifth Edition O.C. Ferrell and Michael D. Hartline Vice President of Editorial, Business: Jack W. Calhoun Editor-in-Chief: Melissa Acuna Executive Editor: Mike Roche Developmental Editor: Elizabeth Lowry Editorial Assistant: Kayti Purkiss Marketing Manager: Bill Hendee Marketing Coordinator: Shanna Shelton Senior MarCom Manager: Sarah Greber
…show more content…
Windows is a registered trademark of the Microsoft Corporation used herein under license. Macintosh and Power Macintosh are registered trademarks of Apple Computer, Inc. used herein under license. ª 2011 Cengage Learning. All Rights Reserved. Library of Congress Control Number: 2009943533 ISBN-13: 978-0-538-46738-4 ISBN-10: 0-538-46738-X South-Western Cengage Learning 5191 Natorp Boulevard Mason, OH 45040 USA Cengage Learning products are represented in Canada by Nelson Education, Ltd. For your course and learning solutions, visit www.academic.cengage.com Purchase any of our products at your local college store or at our preferred online store www.CengageBrain.com

Printed in the United States of America 1 2 3 4 5 6 7 13 12 11 10

Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.

To my wife, Linda O.C. Ferrell To my daughters, Meghan, Madison, and Mallory. Every dad should be as lucky. Michael D. Hartline

Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.

Brief Contents
PART 1—Setting the Stage for Marketing Strategy
Chapter 1
Marketing in Today’s Economy 1

Related Documents