Think about the contents in your closet. What different kinds of pants do you own? Bell Bottoms? Corduroy? Khakis?Denim Jeans? Before 1987 people only had one style of khaki pants, and they were mostly advertised to women. When Dockers launched their ad campaign targeted men, it became a popular fashion trend that almost everyone in the nation can relate to.
70% of American men between the ages of 25-45 own a pair of dockers, and khakis are expected to be more popular by next century. Not only are they more popular, there are many variations of khakis that you can get compared to Jeans. So what does that say about, not only Docker’s, but all of the companies that have made their living off of their famous, and infamous ads targeting an untapped …show more content…
In the article, two psychologists tested groups of men and women playing comic strips, some they did with a laugh track and some without. The men reacted as if a bad comic with a laugh track was the same as a good comic without a laugh track. This proves that men seek others’ approval. Dockers advertising campaign made their product look fashionable and that it would gain others’ approval.
The last commercial Gladwell talks about he refers to as the ‘Motorcycle’ commercial. The commercial is about a guy wearing khakis that is imagining himself riding a motorcycle. He’s not overly attractive and is quite average. He sees a motorcycle and gets onto it. The owner of the bike, a big burly man in a leather jacket, comes out and sees him on the bike. The owner tells the guy on his bike “Nice pants”. The commercial finishes with the biker riding away with the man’s khaki pants. The man is left without pants. This is the second time Docker’s has centered their ads around a sexual …show more content…
Their slogan “Smell like a man, man” could not make this more obvious. The commercials usually are talking directly to a woman of the household, and she is told to compare the man on the screen to the man she has at home. The man on the screen is made to look like what many women in society would look at as being extremely attractive. The ad, although, is not aimed at women. It is to show the man that if they were to use this product, the woman of the house would look at him the same way as she would the man in the commercial. Most advertising businesses use things like money, ownership of many desirable objects, and women as the main tools to sell their
70% of American men between the ages of 25-45 own a pair of dockers, and khakis are expected to be more popular by next century. Not only are they more popular, there are many variations of khakis that you can get compared to Jeans. So what does that say about, not only Docker’s, but all of the companies that have made their living off of their famous, and infamous ads targeting an untapped …show more content…
In the article, two psychologists tested groups of men and women playing comic strips, some they did with a laugh track and some without. The men reacted as if a bad comic with a laugh track was the same as a good comic without a laugh track. This proves that men seek others’ approval. Dockers advertising campaign made their product look fashionable and that it would gain others’ approval.
The last commercial Gladwell talks about he refers to as the ‘Motorcycle’ commercial. The commercial is about a guy wearing khakis that is imagining himself riding a motorcycle. He’s not overly attractive and is quite average. He sees a motorcycle and gets onto it. The owner of the bike, a big burly man in a leather jacket, comes out and sees him on the bike. The owner tells the guy on his bike “Nice pants”. The commercial finishes with the biker riding away with the man’s khaki pants. The man is left without pants. This is the second time Docker’s has centered their ads around a sexual …show more content…
Their slogan “Smell like a man, man” could not make this more obvious. The commercials usually are talking directly to a woman of the household, and she is told to compare the man on the screen to the man she has at home. The man on the screen is made to look like what many women in society would look at as being extremely attractive. The ad, although, is not aimed at women. It is to show the man that if they were to use this product, the woman of the house would look at him the same way as she would the man in the commercial. Most advertising businesses use things like money, ownership of many desirable objects, and women as the main tools to sell their