Do Pharmaceutical Companies Produce For The Good Or For Their Own Interest?

1279 Words Dec 11th, 2016 6 Pages
Do pharmaceutical companies produce for the good or for their own interest? By drawing on authors Michael Oldani, Arthur Schafer, Alan Schwarz, Carolyn Abraham, Pat and Hugh Armstrong, the films Selling Sickness and Marketplace, and a lecture by Shelley Z. Reuter, I will illustrate their main points regarding the gift cycle and their new guidelines, marketing drugs, the pharmaceutical companies’ unsafe methods, and why pharmaceutical companies are one of the key problems within the Canadian health care system. The premise is to exemplify how a pharmaceutical company’s motivation is entirely capitalistic and does not hold patient care as their primary interest.

To start off, I will begin by discussing how pharmaceutical companies convince and make a profit off a physician’s prescription. Pharmaceutical representatives convince physicians that their products are the finest by utilizing strategic tools presented to them in their initial training (Oldani 2004, 322). A salesperson’s goal is to establish trust with a physician, shower them with gifts, and expect them to return the favor by writing prescriptions (Oldani 2004, 324). The gifts are the most important part because they are the reason why reps make so much money. The ideal gift cycle starts off with a representative passing a small gift in form of a pen to a doctor. The doctor will then finally commit to writing a prescription to the appropriate patient. From there, the patients fill the prescription at the pharmacy…

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