Do pharmaceutical companies produce for the good or for their own interest? By drawing on authors Michael Oldani, Arthur Schafer, Alan Schwarz, Carolyn Abraham, Pat and Hugh Armstrong, the films Selling Sickness and Marketplace, and a lecture by Shelley Z. Reuter, I will illustrate their main points regarding the gift cycle and their new guidelines, marketing drugs, the pharmaceutical companies’ unsafe methods, and why pharmaceutical companies are one of the key problems within the Canadian health care system. The premise is to exemplify how a pharmaceutical company’s motivation is entirely capitalistic and does not hold patient care as their primary interest.
To start off, I will begin by discussing how pharmaceutical companies convince and make a profit off a physician’s prescription. Pharmaceutical representatives convince physicians that their products are the finest by utilizing strategic tools presented to them in their initial training (Oldani 2004, 322). A salesperson’s goal is to establish trust with a physician, shower them with gifts, and expect them to return the favor by writing prescriptions (Oldani 2004, 324). The gifts are the most important part …show more content…
He states that it needs to be mandatory for pharmaceutical companies to disclose all the results of clinical trials, not just the positive ones. Numerous families appealed to the Food and Drug Administration (FDA) because their children had taken prescribed anti-depressants without the knowledge of the risks. One family, had lost their teenage daughter due to the side effects of the drug company’s anti-depressant. This example illustrates the importance of disclosing all results not just the positive. Another point that needs implementation is that clinical trials must disclose not just their results in academic papers but also in all marketing strategies. This ensures that all members of society are receiving accurate and reliable
To start off, I will begin by discussing how pharmaceutical companies convince and make a profit off a physician’s prescription. Pharmaceutical representatives convince physicians that their products are the finest by utilizing strategic tools presented to them in their initial training (Oldani 2004, 322). A salesperson’s goal is to establish trust with a physician, shower them with gifts, and expect them to return the favor by writing prescriptions (Oldani 2004, 324). The gifts are the most important part …show more content…
He states that it needs to be mandatory for pharmaceutical companies to disclose all the results of clinical trials, not just the positive ones. Numerous families appealed to the Food and Drug Administration (FDA) because their children had taken prescribed anti-depressants without the knowledge of the risks. One family, had lost their teenage daughter due to the side effects of the drug company’s anti-depressant. This example illustrates the importance of disclosing all results not just the positive. Another point that needs implementation is that clinical trials must disclose not just their results in academic papers but also in all marketing strategies. This ensures that all members of society are receiving accurate and reliable