The “DK Bunny Butcher” term was first used to describe Donna Karan New York (DKNY) on November 29, 2010 by the People for Ethical Treatment of Animals (PETA). It was Cyber Monday and sixteen PETA activists posted messages to DKNY’s Facebook page spelling out the message “DK Bunny Butcher”, in opposition of the fur that DKNY continued to use in their clothing lines even after repeated claims that they would discontinue using fur on their product lines. DKNY had an ethical dilemma, it could continue business as usual or make tough decisions to make a change in how it markets, sells, and produces its clothing. A change that Nike, GAP, & Victoria’s Secret and a myriad of others had already committed to making.
Following is an analysis of this …show more content…
Respect Others, not of only humans, but in this case, respect of all living beings. It is not unreasonable to expect corporations to ensure that animals used in its products be treated well and not tortured or killed in inhuman ways.
2. Service to Others, this is much like building community which we will discuss below, in that the leader must be aware and in tune with the followers and communities’ needs. In this case, the opposition to the poor treatment of rabbits.
3. Showing Justice, falls in line similarly to the above respect for others, in that there are ways in which the rabbits used by the DKNY brand could be humanly put to death that doesn’t include skinning the rabbits alive.
4. Manifests Honesty, this is a big miss on the part of DKNY. (Tingal, 2015) On two separate occasions, DKNY executives said that “the company had no plans to use fur in the future”. DKNY should have clarified their position, even if it was a position that PETA supporters didn’t like.
5. Builds Community, this too has been a big miss on the part of DKNY. A transformational leader must strive for a higher moral purpose. In other words, an ethical leader would have shown more concern to the broader common good and not just to the latest fashion …show more content…
Ross dubbed “commonsense” moral principles include, Justice, Non-injury, Fidelity, Veracity, Reparation, Beneficence, Self-Improvement, Gratitude, Liberty, & Respectfulness. These principles are found throughout history. Some would consider these principles to fall under the heading of the Golden Rule. While much of list also stems from the Ten Commandments from the New Testament. Concerning Justice, DKNY has an obligation to either put pressure on the suppliers in other countries that practice inhumane treatment of animals or discontinue the use of the animals in their products. DKNY dropped the ball concerning Fidelity & Veracity, as they repeatedly stated they would discontinue the use of animals in their product lines and then would turn back on continue business as usual.
Audi’s 5-step Model for Making Ethical Decisions
Using Audi’s 5-step model for making ethical decisions, we will look at how DKNY could have processed the facts at the time of this outcry on social media and different considerations that could have been made.
First DKNY would classify the situation in terms of the different obligations it had with its customers, stockholders, and employees. By making a knee jerk decision without identifying how the decision may affect each group, could in fact bankrupt the company or make it less profitable during the peak time of year where many retailers make the bulk of their
Following is an analysis of this …show more content…
Respect Others, not of only humans, but in this case, respect of all living beings. It is not unreasonable to expect corporations to ensure that animals used in its products be treated well and not tortured or killed in inhuman ways.
2. Service to Others, this is much like building community which we will discuss below, in that the leader must be aware and in tune with the followers and communities’ needs. In this case, the opposition to the poor treatment of rabbits.
3. Showing Justice, falls in line similarly to the above respect for others, in that there are ways in which the rabbits used by the DKNY brand could be humanly put to death that doesn’t include skinning the rabbits alive.
4. Manifests Honesty, this is a big miss on the part of DKNY. (Tingal, 2015) On two separate occasions, DKNY executives said that “the company had no plans to use fur in the future”. DKNY should have clarified their position, even if it was a position that PETA supporters didn’t like.
5. Builds Community, this too has been a big miss on the part of DKNY. A transformational leader must strive for a higher moral purpose. In other words, an ethical leader would have shown more concern to the broader common good and not just to the latest fashion …show more content…
Ross dubbed “commonsense” moral principles include, Justice, Non-injury, Fidelity, Veracity, Reparation, Beneficence, Self-Improvement, Gratitude, Liberty, & Respectfulness. These principles are found throughout history. Some would consider these principles to fall under the heading of the Golden Rule. While much of list also stems from the Ten Commandments from the New Testament. Concerning Justice, DKNY has an obligation to either put pressure on the suppliers in other countries that practice inhumane treatment of animals or discontinue the use of the animals in their products. DKNY dropped the ball concerning Fidelity & Veracity, as they repeatedly stated they would discontinue the use of animals in their product lines and then would turn back on continue business as usual.
Audi’s 5-step Model for Making Ethical Decisions
Using Audi’s 5-step model for making ethical decisions, we will look at how DKNY could have processed the facts at the time of this outcry on social media and different considerations that could have been made.
First DKNY would classify the situation in terms of the different obligations it had with its customers, stockholders, and employees. By making a knee jerk decision without identifying how the decision may affect each group, could in fact bankrupt the company or make it less profitable during the peak time of year where many retailers make the bulk of their