Introduction
As the growth of organic and fair trade products grow within grocery and food industry, there have been firms entering the market and others that have been involved for years. The two companies, Divine Chocolate and Natural Grocers by Vitamin Cottage are two profitable business that have been in their industry for several years establishing themselves with focus on their work towards sustainability and branding of their products. The main goals of the two firms are to create profit but to also instruct and teach their consumers to be more aware of sustainability in different formats to increase their market.
Divine Chocolate Analysis
Divine Chocolate is a chocolate company that was established in 1998 under the name of The …show more content…
With an added a minute of reading, discounts are offered based on categories the item falls into. The point system is broken into categories of produce and refrigerated food with the least award incentive, followed by household items and pet food, and with the most award incentive are dietary supplements, body care, books and magazines. A simple walk-through the store, it is easily determined that the high price items are the dietary supplements and body care, and a small selection of books and magazines offered for purchase.
One drawback of the {N}power, could be human error or ineffective use of the program not allowing the tool to be effectively used by the company. When an individual makes a purchase at Natural Grocers, a program account number to register my purchase to be tracked, but if more than one individual in broad range of age and purchase behavior uses it could illustrate an inadequate pattern. This results in a large variety of coupons and offers being delivered to instead of the specifically targeted coupons that are meant to pull the consumer into the …show more content…
These lessons are taught by Nutritional Health Coaches, employees of Natural Grocers that can teach lessons on how to eat healthy and how to create consumable products. Most recently in the Fayetteville location, a class on how to make apple cider vinegar was given. These lessons promote not only the products that the store is selling but it makes the consumers enter the building as the lessons are taught in classrooms built inside the store. Further expanding its knowledge and encouragement, the company uses social media by providing recipes on their store website at www.naturalgrocers.com and on Pinterest with their own Pinterest
As the growth of organic and fair trade products grow within grocery and food industry, there have been firms entering the market and others that have been involved for years. The two companies, Divine Chocolate and Natural Grocers by Vitamin Cottage are two profitable business that have been in their industry for several years establishing themselves with focus on their work towards sustainability and branding of their products. The main goals of the two firms are to create profit but to also instruct and teach their consumers to be more aware of sustainability in different formats to increase their market.
Divine Chocolate Analysis
Divine Chocolate is a chocolate company that was established in 1998 under the name of The …show more content…
With an added a minute of reading, discounts are offered based on categories the item falls into. The point system is broken into categories of produce and refrigerated food with the least award incentive, followed by household items and pet food, and with the most award incentive are dietary supplements, body care, books and magazines. A simple walk-through the store, it is easily determined that the high price items are the dietary supplements and body care, and a small selection of books and magazines offered for purchase.
One drawback of the {N}power, could be human error or ineffective use of the program not allowing the tool to be effectively used by the company. When an individual makes a purchase at Natural Grocers, a program account number to register my purchase to be tracked, but if more than one individual in broad range of age and purchase behavior uses it could illustrate an inadequate pattern. This results in a large variety of coupons and offers being delivered to instead of the specifically targeted coupons that are meant to pull the consumer into the …show more content…
These lessons are taught by Nutritional Health Coaches, employees of Natural Grocers that can teach lessons on how to eat healthy and how to create consumable products. Most recently in the Fayetteville location, a class on how to make apple cider vinegar was given. These lessons promote not only the products that the store is selling but it makes the consumers enter the building as the lessons are taught in classrooms built inside the store. Further expanding its knowledge and encouragement, the company uses social media by providing recipes on their store website at www.naturalgrocers.com and on Pinterest with their own Pinterest