Diversity distribution is very important in working environment. Equal opportunity regulated by federal laws as well as fair employment practices regulated by the state and local governments creates opportunity for discrimination free environment and ability to create diverse workforce (Snell, Morris, Bohlander, 2016, p. 105). Although these laws prohibit the discrimination by sex, appearance and other, even today there are still gender inequalities in the workforce and men dominate in leadership positions (Snell et al., 2016, p. 22). According to the Fortune 500, women were the leaders only of 23 companies in 2014 (Snell et al., 2016, p.199). In my opinion, Maheshwari (2016), the author of the article “Brands to Ad Agencies: Diversify or Else
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Scotti publicly called for diversification of the workplace of these companies and joined the ranks of others such as HP and General Mills in quest to diversify advertising companies. Their goal is to increase number of women and racial diversity in leadership positions of the advertising companies that they are in partnership. Verizon suggested implementing penalties to the agencies if the requests are not met and General Mills gave 12 months to hire more women in the ad agencies. The idea behind this campaign is for ad companies to implement some changes towards diversity in order to keep big clients like Verizon, who spends about $1.3 billion dollars a year on ads (Maheshwari, …show more content…
Verizon, General Mills and HP expressed their concerns that some commercials lack of ability to connect with target groups, different ethnic groups or genders of the society, thus hurting the business. According to Snell et al., (2016), some companies prefer to hire diverse workforce because it gives them a competitive advantage in the market place (p.119). Some studies showed that companies with diverse group of people perform better than competitors with discriminatory hiring practices. Furthermore, people with different sets of skills adapt much faster to the always changing market place (Snell et al., 2016, p.119). For example, HP suggested to the advertising companies to hire more women, since they are buying a lot of computers (Maheshwari, 2016). Furthermore, chief creative officer M. Fanuele from General Mills proposed that having mothers in Cheerios ads would connect better with the audience. Furthermore, diverse workforce in the company also shows how seriously company stands for its social responsibility (Snell et al., 2016, p.119). D. Scotti noted that the marketing agencies should depict the culture of the society in order to make an impact to the community through their ad campaigns (Maheshwari,
Scotti publicly called for diversification of the workplace of these companies and joined the ranks of others such as HP and General Mills in quest to diversify advertising companies. Their goal is to increase number of women and racial diversity in leadership positions of the advertising companies that they are in partnership. Verizon suggested implementing penalties to the agencies if the requests are not met and General Mills gave 12 months to hire more women in the ad agencies. The idea behind this campaign is for ad companies to implement some changes towards diversity in order to keep big clients like Verizon, who spends about $1.3 billion dollars a year on ads (Maheshwari, …show more content…
Verizon, General Mills and HP expressed their concerns that some commercials lack of ability to connect with target groups, different ethnic groups or genders of the society, thus hurting the business. According to Snell et al., (2016), some companies prefer to hire diverse workforce because it gives them a competitive advantage in the market place (p.119). Some studies showed that companies with diverse group of people perform better than competitors with discriminatory hiring practices. Furthermore, people with different sets of skills adapt much faster to the always changing market place (Snell et al., 2016, p.119). For example, HP suggested to the advertising companies to hire more women, since they are buying a lot of computers (Maheshwari, 2016). Furthermore, chief creative officer M. Fanuele from General Mills proposed that having mothers in Cheerios ads would connect better with the audience. Furthermore, diverse workforce in the company also shows how seriously company stands for its social responsibility (Snell et al., 2016, p.119). D. Scotti noted that the marketing agencies should depict the culture of the society in order to make an impact to the community through their ad campaigns (Maheshwari,