Diversity in the Media The United States takes pride is promoting how diverse it is – we are a melting pot after all. While the United States is full of many different religions, skin colors, races, etc., there is still a lack of diversity in modern media. Representation, especially amongst the minority population and young children, is necessary in modern media. Having products reflect an entire community of people is important in modern issues. Rihanna uses her makeup brand, Fenty Beauty, to showcase diversity in beauty, while Mattel uses Barbie dolls to showcase diversity for young children. Minority populations often feel isolated due to the fact that there are hardly things they can relate to on television, movies, or even in products.
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Young girls are immediately surrounded by something they cannot see themselves in. It is unquestionable that it is positive for girls to see a wider range of skin and body types to be represented, meaning a more diverse Barbie is a good thing. Barbie has recently released a new line of dolls, their most diverse dolls. No more is the face of Barbie only going to blonde and blue-eyed, but now includes darker skin tones, different hair colors and types, and new body types. Barbies that are petite, tall, and curvy are available with the original-size Barbie. The way Barbie looks helps young girls to see themselves being represented in mainstream media. Mattel is one of the largest toy companies in the world, which is why using their platform to showcase diversity is effective, “The ones in multiple skin tones did phenomenal for Mattel, and it showed them that people wanted much more than the blonde blue-eyed Barbie,” (Jim Silver). The rebranding of Barbie is beneficial for the projected audience, kids who struggle to find a doll that accurately resembles them, allowing them to see that Barbie looks like the rest of us. Mattel has long been criticized …show more content…
Many women of color struggle to find a foundation shade dark enough for them. Many companies, such as Revlon and Lancôme, will only use white models in their commercials, and will only show light foundation shades when promoting their product. Rihanna released her new makeup line, Fenty Beauty, “and claimed she wanted to create one of the most inclusive makeup selections to date,” (Rihanna).There have been small steps in the beauty industry in showcasing diversity, such as Covergirl using African-American celebrities as their new face, but women of color are still left with limited color choices as well as not being shown in product campaigns entirely. Fenty Beauty has released over 40 foundation shades, that caters to every skin tone. Not only has Rihanna shown diversity through her product, her promotional ad also showcases diversity. The video shows women of all color, including Muslim and Asian models, and potential consumers raved over the amount of diversity. The product was deemed a success, especially amongst women who have always struggled to find a foundation dark enough for them. Women of color trusted Rihanna to create a product that catered to them because of her celebrity status. Rihanna has prior success with her Fenty brand, included a clothing collaboration with Puma, which allowed for consumers to trust that she would make a makeup brand that was high-quality. Fans of Rihanna
Young girls are immediately surrounded by something they cannot see themselves in. It is unquestionable that it is positive for girls to see a wider range of skin and body types to be represented, meaning a more diverse Barbie is a good thing. Barbie has recently released a new line of dolls, their most diverse dolls. No more is the face of Barbie only going to blonde and blue-eyed, but now includes darker skin tones, different hair colors and types, and new body types. Barbies that are petite, tall, and curvy are available with the original-size Barbie. The way Barbie looks helps young girls to see themselves being represented in mainstream media. Mattel is one of the largest toy companies in the world, which is why using their platform to showcase diversity is effective, “The ones in multiple skin tones did phenomenal for Mattel, and it showed them that people wanted much more than the blonde blue-eyed Barbie,” (Jim Silver). The rebranding of Barbie is beneficial for the projected audience, kids who struggle to find a doll that accurately resembles them, allowing them to see that Barbie looks like the rest of us. Mattel has long been criticized …show more content…
Many women of color struggle to find a foundation shade dark enough for them. Many companies, such as Revlon and Lancôme, will only use white models in their commercials, and will only show light foundation shades when promoting their product. Rihanna released her new makeup line, Fenty Beauty, “and claimed she wanted to create one of the most inclusive makeup selections to date,” (Rihanna).There have been small steps in the beauty industry in showcasing diversity, such as Covergirl using African-American celebrities as their new face, but women of color are still left with limited color choices as well as not being shown in product campaigns entirely. Fenty Beauty has released over 40 foundation shades, that caters to every skin tone. Not only has Rihanna shown diversity through her product, her promotional ad also showcases diversity. The video shows women of all color, including Muslim and Asian models, and potential consumers raved over the amount of diversity. The product was deemed a success, especially amongst women who have always struggled to find a foundation dark enough for them. Women of color trusted Rihanna to create a product that catered to them because of her celebrity status. Rihanna has prior success with her Fenty brand, included a clothing collaboration with Puma, which allowed for consumers to trust that she would make a makeup brand that was high-quality. Fans of Rihanna